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Mitsubishi Outlander PHEV now for real due in 'late summer, early fall'

Any day now, American plug-in vehicle shoppers will be able to actually buy a plug-in hybrid SUV. Europeans and Japanese buyers have had this option for many years, since the Mitsubishi Outlander PHEV went on sale in those markets in 2013. There have been plenty of diversions in the route that is bringing the big PHEV to our shores, but it's looking like, "late summer, early fall," is when thing will for real happen. 10-20 percent of total Outlander sales would be "a very good number." That's the message from Don Swearingen, executive vice president of Mitsubishi Motors North America (MMNA), who we spoke to at the New York Auto Show where the PHEV made its debut appearance. Swearingen said that the dealers are as ready as the customers. "As we talked to our dealer council, they are all very interested in this product," he said. "[Range anxiety was] eliminated with this vehicle, and because of that, I think we are going to have some pretty good response." Swearingen didn't put a specific number to that claim, but said that 10-20 percent of total Outlander sales (which currently sit at around 2,000 a month) would be "a very good number." Previously, Mitsubishi representatives said they expected to sell 4,000 PHEV units in the first year. As we've documented over the years, there were a number of reasons for why the US didn't get the first batch of Outlander PHEVs. One of the big ones was that the PHEV was selling like gangbusters elsewhere. It's the best-selling PHEV in all of Europe, for example, and was the fourth-best-selling plug-in vehicle anywhere in February 2016. And Mitsubishi just couldn't make enough of them. Swearingen said the main bottleneck for this was the battery pack supplier Lithium Energy Japan, which didn't have the capacity to make more than it did. So, instead of leaving three markets without enough supply, Mitsubishi decided to leave one in the lurch and focus on the other two. Plus, since the Outlander PHEV will be based on the 2017 gas-powered Outlander, it will come with numerous safety enhancements as well as the 100+ improvements that the 2016 Outlander got compared to the 2015. In other words, all the pieces are all coming together. The Outlander PHEV is "the best of both worlds." - Francine Harsini At least, that's what Francine Harsini, MMNA's senior director of marketing, said. The final important part are the customers, and Harsini said that Mitsubishi will be a big national marketing push. The general theme?

Mitsubishi reports an 89% drop in annual profit

TOKYO — Mitsubishi will focus on cutting fixed costs by 20% or more in the next two years after reporting an 89% drop in annual profit, its weakest performance in three years, and skipping its year-end dividend. The coronavirus crisis has exacerbated Mitsubishi's struggles in a year where Japan's sixth biggest carmaker was already battling falling sales in China and also southeast Asia, its largest market which accounts for one-quarter of sales. Mitsubishi also said on Tuesday it would focus on growth in ASEAN countries to survive the aftermath of the pandemic. "Before the virus we had been mulling which underperforming regions and vehicle segments to cut our exposure to," CEO Takao Kato told a results teleconference. "In the wake of the virus, we need to pick up the pace of making these changes. To stay competitive in a post-coronavirus market, we need to immediately shrink our area of focus to regions and segments in which we excel." Global automakers are struggling to cope with the crisis, which has pummeled car sales due to lockdowns in many countries. Many automakers have begun to restart vehicle factories, but anemic demand, supply chain disruptions and social distancing measures at factories are expected to limit output. Mitsubishi's operating profit came in at 12.8 billion yen ($119.21 million) for the year to end March, down from 111.8 billion yen a year ago, and its lowest since the year to end March 2017. Profits exceeded a consensus estimate of 9.4 billion yen profit drawn from 15 analysts polled by Refinitiv. The automaker did not give an earnings forecast for the current business year, and did not issue a year-end dividend, compared with 10 yen per share a year ago. The junior member of the automaking partnership between Nissan and France's Renault, sold 1.13 million vehicles globally in the year ended March, down 9%. Mitsubishi will focus on growth in southeast Asia as part of the alliance's plan for each company to expand in their regions of strength. Mitsubishi said it would give more details when it reports first-quarter results. The alliance is expected to announce a revamped strategy on May 27, when it will pledge to increase cooperation to improve joint operations to remain competitive. Related Video:

Mitsubishi MI-TECH concept has four electric motors and a turbine engine range extender

Mitsubishi is bringing a new concept car to this year’s Tokyo Motor Show, and itÂ’s already shaping up to be an exciting proposition. We got a teaser photo of the MI-TECH Concept today, and it looks like a short wheelbase convertible SUV. Not only that, but itÂ’s also a two-seater. All this means itÂ’s likely not anything close to what weÂ’ll see in a production car, but the tech onboard is what really grabbed our attention. ItÂ’s a plug-in hybrid, but itÂ’s different than most youÂ’ve seen before. There are four electric motors, two at each axle to provide the best four-wheel drive one could ask for. Then, instead of a traditional gasoline engine generator as a range extender, Mitsubishi is using a turbine engine generator. The Chrysler and GM turbine cars of the 1960s-70s were just ahead of their time, werenÂ’t they? Mitsubishi says this allows the MI-TECH to drive like a series hybrid when the battery pack is depleted. The four-wheel drive system is supposed to provide fantastic performance offroad and also on tarmac, being able to precisely dole out the exact amount of torque to whatever wheel needs it at any given time. Mitsubishi says the entire plug-in hybrid electric system is compact, so as to fit in a small SUV. Think Eclipse Cross or Outlander Sport size. The company already has a plug-in hybrid powertrain for the larger Outlander, but it wants to hybridize its smaller offerings one day, too. We donÂ’t expect the turbine engine to make it into our hands, but this four-motor electric drive system would be sweet in a production car. An augmented-reality windshield is the highlight on the interior of the MI-TECH. It is able to project a variety of information onto the windshield by using optical sensing technology. Hopefully Mitsubishi expands on that when it fully reveals the car in Tokyo. For now, we have the teaser, and it looks pretty neat. Mitsubishi, feel free to release a production version of a roofless, off-road, electrified SUV. We could use something fun in the lineup, as the Evo hole in our heart grows larger by the year.