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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Next-generation Mitsubishi Outlander spied for the first time

Having been around relatively unchanged since the 2014 model year, it's about time that we're finally seeing a new generation of Mitsubishi Outlander crossover. This is the first prototype we've seen, and it's rather thinly disguised. From what we can tell, it will draw heavily from the Engelberg Tourer concept that was shown at this year's Geneva Motor Show (we still find that name strange, by the way). The next-generation Outlander's grille seems to have the now-trademark broad, metallic grille shared with the Eclipse Cross and recently refreshed Outlander Sport. It also has lights that spear off the top corners of the grille. In this application, they appear to simply be daytime running lights. The main illumination probably comes from the large rounded lamps below them. The grille and the shapes of the lights match the Engelberg concept, too. Mitsubishi Engelberg Tourer concept View 12 Photos Also matching the Engelberg Tourer is the side profile. We can see that the roof panel is separated from the rest of the body, making it perfect for contrasting colors like those on the concept. The glass area kicks up at the rear just before the vertical edge at the rear. This creates a thick, upright D-pillar, just like the concept. The back of the Outlander is pretty clean and simple, and the taillights are thin and wide. The taillights extend forward into sharp points. All of these features are similar to the concept. With so much of the exterior mirroring Mitsubishi's earlier concept, we're expecting the Outlander to use a similar, if not identical powertrain. The concept featured a plug-in hybrid powertrain very much like the current Outlander PHEV, but with a 2.4-liter inline-4 engine rather than a 2.0-liter unit. Electric range was an estimated 43 miles, which also improves on the existing Outlander PHEV's 22 miles. This all seems very plausible for the new production Outlander PHEV. The powertrain for non-hybrid Outlanders is more of a mystery. Base models may get the Eclipse Cross's turbocharged 1.5-liter inline-4. We'll have to wait to see if the V6 option sticks around. This prototype looks pretty far along in development, so we expect to see the production model shown within a year.

Mitsubishi wants a compact pickup for the U.S. market, but won't rush it

A Mitsubishi dealer told Wards Auto last year that "the most requested model at the brand's U.S. dealer meetings is 'a pickup truck, a pickup truck, a pickup truck.'" This month, Mitsubishi North America's COO told Wards that the carmaker has its eye on getting back to the compact pickup segment in the U.S., but that it will take time. "[We'd] have to have one that's the right fit for Mitsubishi," he said, "for our demographic, and something that's really competitive in the market." That wasn't the case with the last compact pickup the brand sold here, the Raider. A product of the Daimler-Chrysler alliance with Mitsubishi at the time, the Raider was a rebadged Dodge Dakota. The pickup sputtered through four years of meager sales, being pulled from the market in 2009. As part of the Renault-Nissan alliance, Mitsubishi's been put in charge of the group's next midsize body-on-frame platform, Automotive News reports. The chassis will underpin the next-gen Mitsubishi Triton (2019 model pictured), Nissan Navara and Renault Alaskan, and if Daimler continues the tie-up with Renault, the next Mercedes X-Class. It sounds like Mitsubishi has already made room for electrification, the COO telling Wards, "you start mixing in some of that electrification technology and these hybrid drivetrains, the aspect of performance is really going to change in the future." The carmaker does very well with its compact Triton pickup, sold in 150 overseas markets under that name as well as L200 and Strada. Wards says LMC Automotive predicts a Triton will come to the U.S. as a 2025 model, but we can't know how similar our model would be to the international model. Our Nissan Frontier, for instance, is not the same as the Frontier sold overseas, the global truck also known as the Navara and NP300. The five-year wait shows Mitsubishi won't be reckless with any new launch now that it has a vision and momentum to protect. The Japanese carmaker has posted sales gains in the U.S. for six straight years. The last two years surpassed 100,000 units, 2018 delivering a 14 percent jump over 2017 in spite of Mitsubishi having just four models on sale here.