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Turns out Mitsubishi's history is far more interesting than we thought

Former Autoblog editor-in-chief Mike Austin was kind enough to drop this little nugget onto Twitter yesterday: the history of Mitsubishi timeline on the company's press website. Basically, it's a virtual museum, spanning from the 1917 Mitsubishi Model A to the 2008 Galant Fortis Sportback. Frankly, it's not that surprising that they didn't go much further beyond that, but still, the timeline provides both a fun trip down memory lane and an introduction to fun and/or wacky JDM models we never got.  Besides showing photos, there's actually a sizable amount of info for each, which has quite clearly and often delightfully been translated from Japanese. Take the New Minica Toppo that "adopted a 1:2 door configuration with a single door on the driver's side and two doors on the passenger side (think a Hyundai Veloster), as well as a 'Super High Roof' that added 70 mm to the height of the standard roof ... Addressing the desire to drive something a little different, the lineup was soon joined by a number of variants with personalities designed to bring more fun to the class and including the recreation specification Carabosse, the young mother and baby-oriented Marble, and the Town Bee with its round frog-eye headlamps projecting just forward of the leading edge of the engine hood." Also, check out those diagonal door handles. There are more than just JDM kei car oddities, however. There's the Mitsubishi FTO, which you may remember from Gran Turismo and other racing video games from back in the day. It was "a car that delivered fun-to-drive qualities in abundance (and) was selected 1994-1995 Japan Car of the Year." If you didn't know, it was called the FTO because it slotted below the Mitsubishi GTO, the car you know as the 3000GT. I didn't know that before. Thanks, timeline! There's also the off-roady JDM Delica vans that are now all over the Pacific Northwest having surpassed the 25-year import embargo. The 1994 Delica Space Gear (above left) was notable in that it moved the engine under the hood rather than beneath the front seats where it was previously (above right with the Delica Star Wagon), but according to the timeline "The Gear variant name was added in the belief that customers would become attached to it as a familiar 'piece of gear' for leisure and everyday purposes." Judging by the ones I see around here in Portland, mission accomplished. "Suspension was by double wishbone at the front and a 5-link with coil spring arrangement at the rear.

Mitsubishi expects a massive loss this year due to the coronavirus pandemic

TOKYO — Mitsubishi Motors reported Monday a $1.7 billion (176 billion yen) loss for April-June, and forecast more red ink for the fiscal year, as the coronavirus pandemic slammed auto demand around the world. The Japanese automaker had posted a profit of 9.3 billion yen for the fiscal first quarter the previous year. Quarterly sales shrank 57% to $2.2 billion (229.5 billion yen). The maker of the Outlander sport utility vehicle and I-MiEV electric car expects to chalk up a $3.4 billion (360 billion yen) loss for the fiscal year through March 2021, because of the fallout from the outbreak. This would be MitsubishiÂ’s biggest loss in at least 18 years, according to company financial records dating back to 2002. “To pave the way to recovery, the top priority of all executives is to share a sense of crisis with employees to execute cost reductions,” Chief Executive Takeo Kato told reporters. The shaky results come as Mitsubishi MotorsÂ’ alliance partners Nissan and Renault of France work to recover from the downfall of their former chairman, Carlos Ghosn. Ghosn was out on bail, awaiting trial on various financial misconduct allegations in Tokyo, when he fled late last year to Lebanon. He has said he is innocent of the allegations of under-reporting future compensation and breach of trust. Mitsubishi Motors has denounced Ghosn. Mitsubishi officials, in a news conference relayed in a call to reporters, promised a turnaround, pursuing growth in Southeast Asian markets, where its profitability is relatively strong, and building on its strength in four-wheel drive and “off road performance.” They said they expect the companyÂ’s results to recover next fiscal year, once COVID-19 is brought under control. Product development will leverage “synergies” with alliance partners, and labor costs will be cut through pay cuts, hiring freezes and voluntary retirements, the automaker said. Tokyo-based Mitsubishi also said itÂ’s working on innovative technology, such as improved diesel engines, electric vehicles and autonomous driving. Its electric vehicles are a strength as environmental standards continue to toughen, especially in major markets like China, it said. But it warned the outbreakÂ’s impact on auto demand was worse than what the auto market suffered during the 2008 financial crisis and so a recovery will take time.

Mitsubishi subcompact sedan coming to US in 2015?

Speaking to some of its dealers recently, Mitsubishi unveiled its plans for a new subcompact sedan offering in the US. Automotive News reports the automaker showed off a rendering of a new subcompact sedan and said the machine will debut sometime in 2015.
The little four-door could be based on the three-cylinder G4 Concept that bowed at the Shanghai Motor Show this year, effectively making it a four-door version of the current five-door Mirage. Mitsubishi dealers are currently starving for new products to entice buyers into showrooms. A redesigned Outlander will show up this summer, long before the teased subcompact sedan. The automaker is also planning to bring out a revised version of the five-door Mirage compact later this year.
Dealers are taking the announcement as a sign that Mitsubishi has finally begun to turn things around. Automotive News spoke with Scott Grove, who owns two Mitsubishi dealerships near Chicago. Grove said he thought the dealer meeting was more positive than it's been in years, and that he believes Mitsubishi is finally on the offensive.