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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi rolls out new Triton pickup [w/videos]

Of all the automakers producing pickup trucks these days, even among just the Japanese automakers, Mitsubishi might not spring to mind first. But maybe it should. The Diamond-Star company has been in the game now for 36 years, selling over four million pickups around the world. These days that comes down principally to the Triton, of which it sold over a third of a million units last year alone for a total of over 1.2 million produced since its introduction in 2005. Now, after nine years on the market, Mitsubishi has launched a new version.
Clearly drawing its stylistic influence (if not the hybrid powertrain) from the GR-HEV concept Mitsubishi showcased at the 2013 Geneva Motor Show, the new Triton aims to combine "the comfortable interior of a passenger car with the functionality and reliability of a pickup." It's more stylish, more comfortable and safer than the model it replaces, and comes in an array of configurations.
Buyers of the new Triton (known in some markets as the L200, among other nameplates it's worn over the years) will be able to choose between Single, Double and Club Cab variants. Powertrain choices will vary by market, but will be based around three engines: a 2.4-liter gasoline unit, a 2.5-liter turbodiesel and a new 2.4-liter turbodiesel with electronic valve timing.

Good news, everyone! Updated Mitsubishi Mirage coming in 2017

If you think you see a 2016 Mitsubishi Mirage, it's a mirage. That's because the dreadful subcompact is going away for the new model year. But don't worry, the Mirage will make a triumphant return with a few updates. According to Car and Driver, an updated Mirage will launch early in the 2017 model year with powertrain and chassis enhancements. That's a good thing, considering how poorly the current car has been received. Also coming for 2017 is the Mirage sedan, a car that's already sold in other markets. Mitsubishi already confirmed the sedan's arrival, and considering how popular the base Nissan Versa sedan is, this should only improve the Mirage's sales here in the US. Speaking of sales, the Mirage isn't doing too bad in our market. It's the second-best-selling Mitsubishi product currently, beating the Outlander and Lancer through July of this year. An updated version and a sedan model will help, too. And hey, maybe this refreshed one won't be so dreary.