2001 Mitsubishi Eclipse Spyder Gs Convertible 2-door 2.4l on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi Concept GC-PHEV could hint at next-gen Montero [w/video]

In desperate need of some competitive new products, Mitsubishi showed up at the Tokyo Motor Show with three concept vehicles. The most important of them might just be this fullsize Concept GC-PHEV (Grand Cruiser). With its full-time four-wheel-drive system and roughly the right package size, we can only hope it hints at a future design for the Pajero/Montero.
Longer, taller and wider than the current Pajero (which is still offered in other markets), the Concept GC-PHEV is a big SUV with a fuel-efficient plug-in hybrid powertrain. A 335-horsepower, 3.0-liter supercharged V6 and an eight-speed automatic transmission are paired with a 94-hp electric motor and high-capacity battery to provide some serious brawn in a green wrapper. The result is targeted fuel consumption of 15 kilometers/liter on the Japanese cycle (around 35 miles per gallon) to go with an all-electric driving range of more than 25 miles.
Mitsubishi's styling team has arguably done a much better job with this Tokyo trio than we've seen from recent new products like the Outlander and Mirage, possibly suggesting a future design language for the automaker. In true concept car fashion, the design is Concept GC-PHEV is over the top, but it's not hard to imagine a vehicle of this size with similar cues gracing the Mitsubishi lineup at some point in the near future. Likewise, while the concept's interior only seats four, the sheer size of this vehicle could easily allow three rows of seats for a production model.

Junkyard Gem: 1990 Mitsubishi Montero

Americans had been buying Mitsubishi-made pickups (badged as Plymouth Arrows and Dodge Ram 50s) for the better part of a decade when the Americanized version of the Pajero SUV appeared in American Mitsubishi showrooms. Naturally, there was a Dodge-badged version as well (known as the Raider), but finally Americans could buy a bouncy, off-road-capable SUV with big Mitsubishi badges all over it. The first-generation (1985-1991) Monteros have become quite rare, but I found this high-mile example in a Denver yard a few weeks back. You won't often see a late-1980s/early-1990s Mitsubishi with more than 200,000 miles on the clock, but Monteros held their value longer than Mighty Maxes and Mirages. I couldn't find any meaningful rust on this one, but the interior looked pretty tired. Under the hood we find the ubiquitous 3.0-liter 6G72 V6 engine, which found its way into everything including Chrysler minivans, Mitsubishi Diamante luxury sedans and even 1990s Hyundai Sonatas. Mitsubishi got its money's worth out of this engine, which stayed in production from 1986 through 2011 (in China). Most of the early Raiders and Monteros I've found in junkyards had manual transmissions, but this one shows the direction American SUV buyers were headed in 1990: two pedals, no shifting. It still lacks the dozen cupholders of later US-market trucks, of course. The Montero name went on Pajeros sold in North and South America, while UK-market trucks got Shogun badging. This beefy grab bar for the front-seat passenger suggests the kind of rugged driving environments not much like the highway commutes now used by SUVs in North America. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Just the vehicle for contemplating the ocean... or racing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mitsubishi: Suddenly, the obvious choice.