1998 Mitsubishi Pajero Swb on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi i-MiEV rallies in WAVE 2014 as support vehicle

Hey, we found somebody willing to drive a new Mitsubishi i-MiEV over 1,000 miles. The little-bitty four-seat electric vehicle will be used on the other side of the Pond as a support vehicle in the World Advanced Vehicle Expedition (WAVE) road rally through the Swiss Alps this spring. Brian Orr from EV Matters Ltd. made the purchase, as he'll be providing the support vehicle for Green MotorSport Ltd.'s hand-built utility concept vehicle that's being built with an eye on deploying it in developing countries, the Auto Channel says. Another i-MiEV will be an official, 900 kilogram-plus entrant in the rally, which begins May 31 in Sindelfingen, Germany and finishes a week later in Rigi, Switzerland, with 20 towns or so in between. As many as 70 teams will be joining the party which, in 2013, set a world record for electric-vehicle parades by sending 305 of them very quietly through Zurich. Despite a tiny price tag, i-MiEV sales in the US (where it's simply known as the i) have come to a near halt as Mitsubishi gets ready to shift its plug-in focus to PHEVs. While US i sales jumped 75 percent last year to 1,029 units, the Japanese automaker has moved just four units (!) domestically during the first two months of 2014.

Mitsubishi e-Evolution concept EV has AI that can teach you to drive better

Following a teaser last month, Mitsubishi has revealed additional details, and a couple more images of the e-Evolution concept. The new teasers show a car with a pretty wild profile. The windshield is incredibly long and raked, and it generally has an angular, wedge-like shape. It's also an extremely cab-forward design, which is possible because it is fully electric, and there isn't an engine up front to take up lots of space. That's bad news for anyone hoping Mitsubishi might just hybridize a high-strung turbo engine. But it is still all-wheel drive, courtesy of a trio of electric motors. There's one motor up front for the front wheels, and a pair at the back for the rear wheels. These rear motors can apply different amounts of power for torque vectoring. The e-Evolution also has a unique feature in its artificial intelligence ( AI) system. Mitsubishi didn't go deep into the details of how it works, but by using many sensors, the AI can adjust how the car drives and reacts based on road conditions, traffic, and driver preferences. It can make you a better driver by silently assisting you, but it can also make you a better driver by teaching you. Apparently it can assess your driving skills and advise you on how to improve. Hopefully the e-Evolution, or whatever production model takes inspiration from it, will be fun enough to drive that you will want to improve your skills. The e-Evolution will be on display at the Tokyo Motor Show. It will only be on display for one of the press days, so if you happen to be able to get to the show then, make sure you catch it. For everyone else, stay tuned to Autoblog for more photos and info when it's fully revealed. Related Video: