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Mitsubishi slashes annual profit forecast on slowing car sales

TOKYO — Mitsubishi Motors on Wednesday cut its full-year profit outlook by 67% as it expects sluggish demand in North America and China will continue, while a strong yen and research and development costs will also hurt the automaker's bottom line. Japan's sixth-largest automaker now expects operating profit to come in at 30.0 billion yen in the year to March, down from a previous forecast for 90.0 billion yen. The new outlook would be Mitsubishi's lowest profit since the year ended March 2017. The downgrade comes after Mitsubishi, in which Nissan holds a controlling stake, reported a 78% plunge in operating profit during the July-September quarter to 6.3 billion yen, lower than a mean forecast for 16.26 billion yen from analysts polled by Refinitiv. It joins a growing number of Japanese automakers which are bracing for lower profitability. Earlier on Wednesday, Subaru lowered its annual profit forecast due to a stronger yen and a cut in domestic output due to a major typhoon last month. Mazda and Suzuki have also cut their respective outlooks within the past month due to slowing demand for their cars. Earnings/Financials Mitsubishi

Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

2017 Mitsubishi Mirage: Hey, it sort of looks better

I've never really been too kind to the Mitsubishi Mirage. Sure, its bargain-basement MSRP is appealing, and there's plenty of content within. But in the end, it's just sort of a dumpy little thing. Thankfully, Mitsubishi is offering a number of updates for the 2017 model year, and the redone Mirage shows its freshened face to the world at the 2015 LA Auto Show. First and foremost, it looks better. There's some more assertive styling baked into the nose, including LED running lamps and a stylized lower grille. That said, it's the same ol' Mirage out back. Inside, a number of new fabrics and trim pieces are found throughout the cabin, and the infotainment system is updated to include the popular Apple CarPlay and Android Auto apps. Mitsubishi's wheezy little three-cylinder still resides underhood, making 78 horsepower and 74 pound-feet of torque. That's actually four more horsepower than last year's car, but I'm sure the Mirage will continue to sprint at its usual, glacial pace. Overall drivability might see an improvement, too, as Mitsubishi is fitting larger brakes and a retuned suspension. I'll be sure to give the Mirage a fair shake next year. Until then, I'll just gaze lovingly into the purple hatch's new eyes, in the gallery above. THE 2017 MITSUBISHI MIRAGE: NEW EXTERIOR DESIGN AND ADDED PERFORMANCE ENHANCEMENTS - The new Mitsubishi Mirage continues to deliver outstanding fuel economy - 2017 Mirage will feature Android Auto™ and Apple CarPlay™ - Attractive pricing and 10-year warranty distances the competition CYPRESS, Calif. Nov. 18, 2015 – Mitsubishi Motors North America, Inc. (MMNA) today announced details for the fuel-efficient 2017 Mitsubishi Mirage featuring a new exterior design, improved performance and enhanced interior appeal. Despite all that is new for Mirage in 2017, a few things didn't change at all—Mirage still offers impressive fuel economy, attractive pricing and industry leading new vehicle and powertrain warranties. The Mitsubishi Mirage hatchback will be available at dealers in spring 2016. "Mirage has gained popularity with its affordable and practical appeal," said Don Swearingen, executive vice president, MNNA. "Mirage owners are looking for a vehicle that does its job well and is reliable. The Mirage continues to deliver all of those attributes, and the improvements to the 2017 model year will expand the Mirage's appeal even more." The changes for the 2017 model year are led with the new exterior design.