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Junkyard Gem: 1983 Mitsubishi Starion

Americans had been buying Mitsubishis with Dodge or Plymouth badging for more than a decade when the first Mitsubishi-badged cars began showing up on these shores. For the 1983 model year, Mitsubishi USA offered the Cordia, the Tredia, the Mighty Max, and the Starion; the latter was a futuristic-looking rear-wheel-drive sports car that took direct aim at potential buyers of the Supra, the 280ZX, the RX-7, and even the Camaro. Here's a rare first-year "narrow-body" Starion in a Denver self-service wrecking yard. Even though every Starion sported a turbocharged engine, the word TURBO was considered so magical during this era that no self-respecting car company in 1983 would have refrained from adding at least a couple of TURBO badges. Later Starions (and Conquests) even had TURBO badging sewn into the seat belts. In 1983, the Starion's 2.6-liter Astron packed 145 horsepower, which compared favorably to the optional 175-horse engine in the much heavier 1983 Camaro Z28 (the base Z28 engine made 150hp). The 280ZX cost more and offered 145 horsepower; the 280ZX Turbo cost lots more but had 180 horses. This car looks tired but not rusty. The pins stuck into fuel-injection electrical connectors tell a sad story of its final days on the road; a frustrated owner tried to use a multimeter to figure out hard-to-diagnose electrical woes. Auto-reverse was a high-end audio-system feature in 1983 cars. Mitsubishi made (and still makes) plenty of good consumer electronics, so the sound systems in these cars were considered high-quality stuff for their time. I shot this car with a circa-1983 cereal-box-prize film camera, because it seemed like a good idea. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. With music by Osamu Kitajima and artwork by Shuse Nagaoka (whose work you may know from all those 1970s ELO and Earth, Wind & Fire album covers), the Japanese-market ad for this car reveals its SUPER POTENTIAL.

Nissan CEO Uchida says he's willing to be fired if turnaround fails

YOKOHAMA — Nissan's new chief executive said on Tuesday he would accept being fired if he fails to turn around Japan's second biggest automaker which is grappling with plunging sales in the aftermath of the scandal surrounding ex-chairman Carlos Ghosn. Makoto Uchida, who took over the top job in December, put his job on the line at the automaker's shareholders' meeting, where he faced demands ranging from cutting executive pay to offering a bounty to bring Ghosn back to Japan after he fled to Lebanon. Nissan's worsening performance has heaped pressure on Uchida, formerly Nissan's China chief who became its third CEO since September, to come up with aggressive steps to revive the company. On Tuesday, Uchida, who was repeatedly heckled by shareholders, said he was ready to face dismissal if he failed to improve profitability at the company, which is on course to post its worst annual operating profit in 11 years. "We will make sure that we steer the company in an effective way so that it is visible in the eyes of viewers. I will commit to this: if the circumstances remain uncertain you can fire me immediately," he said. Uchida, 53, did not give a timeframe for improving Nissan's performance. The new boss must prove to the board he can accelerate cost-cutting and rebuild profits at the 86-year-old Japanese giant, and that he has the right strategy to repair its partnership with France's Renault, sources have told Reuters. Uchida pleaded with shareholders to be patient while he comes up with a plan by May to recover from crumbling profits and a corporate shake-up following Ghosn's arrest in Japan in late 2018 over financial misconduct charges. "If you can be patient a little bit longer, on a day-to-day basis you will be able to sense we are changing," he said. Ahead of the meeting, some shareholders demanded more clarity about Uchida's plan. "I just want to know what the plan for recovery is. At the moment, the share price has dropped again, and the value of the company has plummeted," said a 70-year-old former employee who owns shares in the company. "If this is the situation, part of me thinks that we would be better off with Ghosn ... If we don't get a clearer vision of the path the company is taking, it will be a worry." Nissan's shares are trading around their lowest level in more than a decade following its latest earnings.

Mitsubishi and Renault-Nissan expand partnership, US will get new sedan

Mitsubishi and Renault-Nissan have just inked an alliance that might, hopefully, reverse the ailing fortunes of the Mitsubishi brand in the US market. The big chunk of news is that Mitsubishi will produce two Renualt-based models for sale in the US market, and that they'll be built at the Renault-Samsung factory in Busan, South Korea.
The plans call for a D-segment sedan to be followed by a C-segment offering. Based on the cars built at the Busan factory, that means Mitsubishi will be getting the SM5 and the SM3, a pair of handsome sedans that are based on Renault-Nissan's D and C platforms, respectively. These same platforms underpin a number of US market Nissans (not to mention a number of cars from Renault), namely the Pathfinder, Maxima, Quest and Murano for the D platform and the last-generation Rogue and Sentra for the C platform.
Besides the sedan production, Nissan and Mitsubishi will be expanding their joint-venture company, NMKV, which produces Kei cars for the Japanese market. A new, all-electric offering will be born from the partnership, likely based on a Kei car platform. The partnership between the three brands will also lead to increased sharing of technology, particularly relating to electric cars.