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Mitsubishi expects to sell only 4,000 Outlander PHEVs in first year in US

First, it was late 2013 or early 2014. Then it was the fall of 2014. And then it was "roughly" April 2016. Now we can strike "roughly" from the record: the Outlander Plug-In Hybrid will finally arrive in the US in April 2016. Alex Fedorak, public relations manager, Mitsubishi Motors North America, told AutoblogGreen that the company is now "confident in that date." The various delays that held up the SUV this far – including battery shortages, deciding to make the PHEV in the US the refreshed version and better-than-expected sales in Europe and Japan – have worked their way through the system, he said. "The issue was battery capacity, and the vehicle sold far better in Europe than anyone anticipated. It just takes time to build the battery. You got to buy raw materials and rethink the whole process. We're confident that it's going to be next spring." As for where the Outlander will go on sale in the US Fedorak said he did not know the initial markets for, but said it was likely the plug-in SUV would mimic the roll-out of the i-MiEV, which is now available in most states. Even with the Outlander PHEV's success overseas, the company does not expect it to be a big seller here. "It's not going to be big percentage of Outlander sales [in the US]," Fedorak said. "Our expectations are in the single-digit percentage of the total Outlander sales. It's just going to be a technology showcase for us, and we'll see what happens. If it takes off for us like it did in Europe, it'll be good news for the brand." Last year, Mistubishi sold 31,054 Outlander Sports and 13,068 Outlanders in the US. That means Mitsubishi expects to sell a maximum of 3,970 Outlander PHEVs (nine percent of 44,122 total Outlander sales) in the plug-in's first year on sale in the US. Fedorak said he doesn't think there are any specific regulatory issues that need to be solved to bring the Outlander PHEV here. Things like EPA certification and crash testing still need to be done, he said, but that's just part of the normal process now. Fedorak said he thinks there is no difference in the plug-in powertrain from the current version sold in Europe and Japan and the version that will come to the US. But the rest of the 2016 Outlander will be "much more than a facelift," he said (something we've heard before). "It's a total rethink of the chassis and the tuning of the vehicle. The NVH of the vehicle, too."Related Video:

Only a few cars in America are selling for less than $20,000

Last week, data begin filtering into the blogosphere suggesting that $20,000 is no longer an adequate sum to park a nice late-model used vehicle in your driveway. Some numbers: in 2019, the average cost of a used vehicle in America stood at $23,351. Just four years later, that number rocketed to $34,491 in 2023. So you won't be surprised by the next piece of info, either. There are only three new vehicles in 2023 with an average transaction price less than $20,000: the Mitsubishi Mirage, Nissan Versa and Kia Rio. According to numbers we sourced from Truecar, last month the average buyer paid $17,099 for a new 2023 Mitsubishi Mirage. That represents a discount of a couple hundred bucks off the price listed on the car's window sticker. The next cheapest car on the list is the 2023 Nissan Versa. With an average transaction price of $17,597 the Versa joins the Mirage as the only cars selling for less than $18,000. Next is the 2023 Kia Rio, which, at $18,069 is actually selling for a few hundred dollars over sticker. And then there's the 2022 Nissan Sentra. Notice that's last year's model, meaning these Sentras have been sitting on the lot for a while, and they still managed to sell, on average, for $22,227 (around $218 under MSRP). Fourth on the list is even older, as leftover 2021 stock of Ford EcoSport crossovers had an average transaction price of $22,407 (that's around $1,600 off for a new but two-year-old car). Here are last month's top 10 cheapest vehicles, listed by average transaction price: 2023 Mitsubishi Mirage — $17,099 2023 Nissan Versa — $17,597 2023 Kia Rio — $18,069 2022 Nissan Sentra — 22,227 2021 Ford EcoSport — $22,407 2023 Subaru Impreza — $22,814 2023 Nissan Kicks — $23,061 2022 Mitsubishi Outlander Sport — $23,490 2022 Ford EcoSport — $24,681 2023 Hyundai Elantra — $25,351 The first piece of advice we'd offer to prospective buyers looking for a decent car at a decent price is to take a good long look at the Subaru Impreza. It's a nice little machine that's a lot more rewarding to drive than anything on the list that's cheaper, and it boasts standard all-wheel drive, too. The 2023 Hyundai Elantra stands out on that list, too. Our second piece of advice is to consider something off this list of low-mileage used vehicles that we've highlighted as better options than anything you'll find new with a sticker that's less than $20,000. And considering the subject of this article, that means the Mitsubishi Mirage.

F1 champ Nigel Mansell is selling Mitsubishis in Jersey

Formula One drivers have a pretty short shelf life, so when they're done racing in grands prix, retired pilots can have a whole second career ahead of them. Jody Scheckter, for example, runs an organic farm. Niki Lauda started an airline. Most move on to other racing series, provide television commentary during race broadcasts, or start their own racing teams. But not Nigel Mansell: he's got a Mitsubishi dealership. Situated on Jersey – not New Jersey, but the British channel island – Mansell Mitsubishi is run by Nigel and his son Leo. It grew out of the service station the Mansells opened fourteen years ago, and out of the Mansell Collection, a used car dealership based in an old Art Deco movie theater, but recently expanded into selling new cars recently with the acquisition of a franchise. The Japanese brand may seem a bit of an odd choice, especially now that it's getting away from performance models and putting more emphasis on plug-in electrics. After all, Nigel won his 1992 Formula One World Championship in a Renault-powered Williams, before that raced for the likes of Ferrari and Lotus, and won the CART title on his debut season in a Lola-Ford. But the Mansells are adamant that they wanted a volume brand, not to deal with the high-priced exotics with which the name might be more readily associated. After all, there are only 100,000 or so people residing on the isle of Jersey, which wouldn't make for a very big customer base for high-end machinery. He and Leo (with whom he raced at Le Mans a few years back) even participated in a two-day training session for new franchisees, where few initially recognized the former champ. And they've got plans to expand as well. But the biggest draw may very well be the star factor, and the Mansells haven't shied away from playing it up, displaying memorabilia from Nigel's racing career around the showroom. After all, the prospect of being taken on a test drive by a former F1 champion may be enough to bring new customers into the showroom who might not have otherwise.