2024 Mitsubishi Outlander on 2040-cars

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Mitsubishi Outlander PHEV gets more power, range and capabilities

We've driven the Mitsubishi Outlander PHEV a couple of times now, and enjoyed it quite a bit. Even though it's the same version that's been kicking around other markets in its current form for a while now, it was efficient, pleasant to drive, and offers something that is pretty rare right now: a relatively affordable plug-in hybrid midsize crossover. Now, in its home market of Japan, the 2019 Outlander PHEV is getting some significant updates, including more electric power and a bigger gas engine, a bigger battery, improved suspension, two new drive modes and some design tweaks. To start, the PHEV's battery capacity increases from 12 kWh to 13.8 kWh. That boosts its all-electric driving range from 37.8 miles to 40.4 (under Japan's testing cycle). The rear electric motor/generator also gets a slight boost in power. The gas engine increases its displacement from 2.0 to 2.4 liters. The vehicle now offers Sport and Snow modes, and its 4WD Lock mode has been adjusted to better handle poor road surfaces. To improve its ride and handling, Mitsubishi added larger front and rear dampers with a new type of damper valve to the Outlander PHEV. A faster steering ratio and retuned electric power steering control promise better steering feel and response. Mitsubishi has also increased the structural rigidity in parts of the body. Design-wise, the updated Outlander PHEV gets full LED headlights and an updated grille up front. In the rear, there's a new spoiler that improves aerodynamics and gives it a sportier look. Inside, the leather seating gets a new diamond-quilt pattern, along with the door trim. The front seats are also reshaped for more support. The new updates seem like they'll make the Outlander PHEV even more attractive both in terms of performance and design. We doubt that Mitsubishi would choose not offer these improvements in other markets, including the U.S. We've reached out to Mitsubishi to see if and when we can hope to see the improved versions stateside, and we'll update if we hear back. Related Video:

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi had a shockingly good year in the U.S., and here's why

The year 2017 was a very good one for Mitsubishi in the United States. For the first time since 2007, the company sold more than 100,000 cars and crossovers here. Most of the credit goes to the Outlander, which sold just over 8,700 more examples this year than in 2016 for a total of 35,310. It was also the overall bestseller for the company in America. Its slightly smaller cousin, the Outlander Sport, was the second-best with 33,160 units, a number that barely changed from 2016. Also interesting to note is that each of Mitsubishi's crossovers roughly equaled the total number of traditional car sales, which include the last Lancers, Evos and i-MiEVs, as well as the Mirage hatch and Mirage G4 sedan. The Lancer actually did all right considering it was phased out in the middle of last year, selling over 12,000 units, almost as many as in 2016. Mirage hatchback sales dropped quite significantly at just over 6,000, but Mirage G4 sedan sales increased by roughly the same amount. Considering the weaker car sales, Mitsubishi has probably made the right decision to focus on expanding its crossover line with the all-new Eclipse Cross launching this year, and the newly available Outlander PHEV. This milestone also marks Mitsubishi's slow and steady gains lately. According to the company, this is the fifth year of increased sales in the U.S. And on a global scale, the company saw gains, too. Its sales topped 1 million worldwide compared with 934,000 in 2016. In China sales were up over 50 percent, and it also saw sales increases in the Germany, Russia, Japan, Australia, and many countries in southeast Asia. So it seems Mitsubishi is making a nice little turnaround for itself. Related Video: