2023 Mitsubishi Outlander Sel on 2040-cars

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Nissan's plan to supply US Mitsubishi dealers with family sedan stalls

Mitsubishi has quietly had some big success recently. The Japanese brand sold 77,643 vehicles in the US for all of 2014, a 24.8 percent jump over 2013. While still relatively small overall (Ford sold 74,355 F-Series trucks just in December, for example), it shows definite growth for the sometimes forgotten automaker. Unfortunately, the latest news might not help the company's future expansion. The proposed partnership of Mitsubishi and the Renault-Nissan Alliance on at least one midsize sedan for the US market is off the table, according to Automotive News. The company informed sellers that the collaboration had fallen through during a National Automobile Dealers Association meeting. "I told them that the plan has stalled," said Don Swearingen, executive vice president of Mitsubishi Motors North America, to Automotive News. "And I said that's really all I can tell you at this time." Under the original partnership, Mitsubishi was supposed to get a D-segment sedan that would have been built at the Renault-Samsung factory in Busan, South Korea. The automakers were also negotiating for Mitsu to get a C-segment four-door as a global model and developing an electric kei car for Japan together, due in 2016. While the sedan is gone, Mitsubishi isn't completely bereft of improved products in the pipeline. The Mirage Sedan is being launched in the US, and the Outlander is supposed to get a redesign for the 2016 model year. According to Automotive News, the Outlander Sport and Lancer are also due for refreshes in 2016, and a new Mirage is on the way.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Mitsubishi i-MiEV rallies in WAVE 2014 as support vehicle

Hey, we found somebody willing to drive a new Mitsubishi i-MiEV over 1,000 miles. The little-bitty four-seat electric vehicle will be used on the other side of the Pond as a support vehicle in the World Advanced Vehicle Expedition (WAVE) road rally through the Swiss Alps this spring. Brian Orr from EV Matters Ltd. made the purchase, as he'll be providing the support vehicle for Green MotorSport Ltd.'s hand-built utility concept vehicle that's being built with an eye on deploying it in developing countries, the Auto Channel says. Another i-MiEV will be an official, 900 kilogram-plus entrant in the rally, which begins May 31 in Sindelfingen, Germany and finishes a week later in Rigi, Switzerland, with 20 towns or so in between. As many as 70 teams will be joining the party which, in 2013, set a world record for electric-vehicle parades by sending 305 of them very quietly through Zurich. Despite a tiny price tag, i-MiEV sales in the US (where it's simply known as the i) have come to a near halt as Mitsubishi gets ready to shift its plug-in focus to PHEVs. While US i sales jumped 75 percent last year to 1,029 units, the Japanese automaker has moved just four units (!) domestically during the first two months of 2014.