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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2023 Japan Mobility Show Mega Photo Gallery: All the highlights and reveals from Tokyo

The 2023 Japan Mobility Show managed to serve up a surprise heap of exciting and futuristic designs and production reveals. Our staff was on the ground in Tokyo for this year's show, where we captured not just all of the latest automotive trends, but some genuinely weird and fascinating stuff.  Browse: Some Delightful Oddities of the 2023 Japan Mobility Show But on to the cars. This year's show featured introductions from Daihatsu, Honda, Lexus, Mazda, Mitsubishi, Nissan, Subaru, Suzuki and Toyota. Some are weird; some are wild; most are probably destined to change significantly before production or merely fade into the void with the rest of the industry's vaporware, but if even a few of these make it to showrooms, we'll consider it a win. Scroll on down for our live galleries of each of the show's major debuts (and cars we're only now seeing in person for the first time). Enjoy!   BMW X2 and iX2 BMW X2 View 6 Photos   Daihatsu me:MO Concept Daihatsu me:MO concept View 14 Photos   Daihatsu Vision Copen Concept Daihatsu Vision Copen View 7 Photos   Daihatsu Osanpo Concept Daihatsu Osanpo View 6 Photos   Daihatsu Uniform Concept Daihatsu Uniform concept View 6 Photos   Honda Prelude Concept Honda Prelude concept View 5 Photos   Honda Sustania-C and Pocket Concepts Honda Sustania-C and Pocket Concept View 8 Photos   Honda CI-MEV Concept Honda CI-MEV View 3 Photos   Infiniti Vision Qe Concept Infiniti Qe concept View 14 Photos   Lexus LF-ZC Lexus LF-ZC View 8 Photos   Lexus LF-ZL Lexus LF-ZL View 10 Photos   Mazda Iconic SP Mazda Iconic SP concept View 8 Photos   Mitsubishi D:X Concept Mitsubishi D:X Concept View 8 Photos   Nissan Hyper Force Concept Nissan Hyper Force concept View 11 Photos   Nissan Hyper Tourer Concept Nissan Hyper Tourer concept View 6 Photos   Nissan Hyper Punk Concept IMG_6533 copy View 8 Photos   Subaru Sport Mobility Concept Subaru Sport Mobility Concept View 7 Photos   Suzuki Swift Suzuki Swift View 5 Photos   Suzuki eWX Suzuki eWX Concept View 3 Photos   Suzuki eVX Suzuki eVX concept View 4 Photos   Toyota Land Cruiser Se Concept Toyota Land Cruiser Se concept View 4 Photos   Toyota FT-3e Concept Toyota FT-3e View 6 Photos   Toyota FT-Se Concept Toyota FT-Se View 7 Photos     Tokyo Motor Show Honda Infiniti Lexus Mazda Mitsubishi Nissan Subaru Suzuki Toyota

Mitsubishi Motors to relocate North America HQ to Tennessee

NASHVILLE, Tenn. — Mitsubishi Motors announced on Tuesday that it is relocating its North America headquarters from California to Tennessee, a move that will bring the Japanese automaker closer to its sister company Nissan and strengthen Tennessee's growing reputation as an epicenter of the automotive sector. Tennessee Gov. Bill Lee and Department of Economic and Community Development Commissioner Bob Rolfe — who made the announcement with Mitsubishi Motors North America — say the headquarters move from Cypress, California, to Franklin, Tennessee, will result in an $18.25 million investment in the region and approximately 200 jobs. Lee and Rolfe added that they met with Mitsubishi's global executives last week to convince them to move to Tennessee while in Japan during the Republican governor's first trade mission. It is unclear what financial incentives state officials offered Mitsubishi to move to Tennessee. "As we drive toward the future, this is the perfect time for us to move to a new home. While we say farewell to the Golden State with a heavy heart, we're excited to say hello to Music City," Fred Diaz, Mitsubishi Motors North America's president and CEO, said in a statement. Franklin is located just south of Nashville, also known as "Music City," and is home to the state's most powerful Republicans, ranging from Gov. Lee, U.S. Sen. Marsha Blackburn and House Speaker Glen Casada. "Over the years, Tennessee has become the epicenter of the Southeast's thriving automotive sector, and I'm proud Mitsubishi Motors will call Franklin its U.S. home and bring 200 high-quality jobs to Middle Tennessee," Lee, who took over the office this year, said in a statement. Mitsubishi Motors' North America headquarters has been located in California since 1988. The company expects the relocation will begin in August and will be completed by the end of the year. Initially, a temporary office will handle operations to allow the company time to identify a permanent office. Company officials say the move is part an ongoing effort to "reinvent every aspect of Mitsubishi Motors in the U.S.," as well as strengthen the Renault-Nissan-Mitsubishi Alliance. Nissan has a production plant in Smyrna, Tennessee, and owns a 34% stake in Mitsubishi Motors. Last week, Mitsubishi Motors Corp.