2022 Mitsubishi Outlander Se on 2040-cars

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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Mitsubishi Eclipse Cross will be crossing over to the US sometime in the fall

Here it is, Mitsubishi's latest effort to take a piece of the CUV pie, the Eclipse Cross. The crossover makes its official debut at the Geneva Show, and it looks just aggressive enough to be unique, but not so strange that it will scare away the average buyer. Most interesting are the aggressive cues cribbed from the XR-PHEV II Concept, like the forward-raked rear hatch, chunky rear fenders, and deep crease along the side. However, the shape is still clearly crossover, and the nose isn't too radical. In fact, it may be the most attractive version of Mitsubishi's shield grille yet. Interestingly, the Eclipse Cross is within an inch or two size-wise compared with the existing Outlander Sport, though this should change down the road when a newer, smaller Outlander Sport is introduced. The interior follows a similar theme to the exterior. The most striking aspect is the center stack, which slants downward toward the shifter and juts out over the climate control buttons. But everything is finished in simple, inoffensive black and aluminum-look trim. The sliding and reclining rear seats should be useful for comfort and cargo space. Next to the shifter is a touch-pad that looks extremely similar to the pad Lexus uses for its systems. A couple of our editors find the Lexus version to be rather awful, so hopefully Mitsubishi has refined and improved it. As a back-up, you can simply use the touch screen perched atop the dash, which may be more handy for using the car's default user interface, or the supported Apple CarPlay or Android Auto. Also on the dash is a pop-up heads-up display similar to that in current Mazdas. View 11 Photos One big selling point for the Eclipse Cross is its standard all-wheel drive. There is also just one engine and one transmission. Power comes from a turbocharged 1.5-liter gasoline inline-four, and it's channeled through a CVT with 8 ratios that can be manually shifted. Mitsubishi has yet to announce output for the four-pot. Other markets will have the option of a 2.2-liter turbocharged diesel four-cylinder with an 8-speed automatic, but it won't make the trip to the States. Europe will be the first to get the Eclipse Cross, where it will show up at dealers this fall. Afterward, it will arrive in other markets, including the US. So expect it to appear sometime at the end of this year, or possibly the start of next year. Pricing has not been announced yet. Related Video:

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.