2012 Mitsubishi Outlander Sport Es on 2040-cars

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Mitsubishi Evolution nameplate evolves into an electric SUV

Let's imagine a Mitsubishi enthusiast awakens after having slept a decade. At first he isn't alarmed at all, since the Lancer he last saw before taking a long nap still looks the same. The Galant is long gone, but that doesn't bother him much. The first shock he experiences is when he realizes the Eclipse name has been reserved for a 2018 crossover — so would it be best not to tell him the vaunted Evolution nameplate will be used in an electric SUV? That's the plan according to Mitsubishi, as the carmaker announced it will show its e-Evolution Concept at the 45 th Tokyo Motor Show next month. Mitsubishi speaks of a watershed moment taking place at the show, as it "will wave the flag under new circumstances to usher a new era of longterm growth and sustainable development, returning to where it belongs to better embrace the future." In short, electric SUVs. According to Mitsubishi, the e-Evolution is a preview for a "low-slung aerodynamic SUV Coupe," and it will be a high-performance, all-wheel-drive vehicle with electric power. Of course, the very name Evolution stands for continuously evolving vehicles, so a change of approach from turbocharging winged Lancers isn't that ill-advised. The included photo was distributed under the file name "1st Teaser," so perhaps we will see more photos as the showtime gets nearer. Related Video:

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi boss labels French minister a "retard" for "ruining the lives of motorists" [UPDATE]

Arnaud Montebourg (pictured), French Minister of Industrial Recovery, was recently the target of a rather despicable slur at the hands of Mitsubishi France's leader, Jean-Claude Debard.
Frustrated by Montebourg's attempts to encourage the purchase of lower emitting vehicles and discourage use of high-emission vehicles - by way of tax breaks and tax hikes, respectively - Debard reportedly used the occasion of a new product launch to call the minister "stupid," a "mental case" and a "retard" before members of the media. Here's the full quote, as reported by the French newspaper La Provence by way of The Telegraph:
"This mental case, this retard, increases ecological taxes, reduces the speed motorists can go on Paris' ring road and ruins the life of motorists from all social origins all suffer as a result of him. He is stupid and understands nothing, you can quote me on that."