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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

With just 75 i-MiEVs sold this year, Mitsubishi introduces 2014 model

Late last year, Mitsubishi said the Mitsubishi i-MiEV would get a solid price drop down to $22,995 (before destination and fees). Along with the lower digits, the car is getting a bit of a content bump to make the cheapest EV in the US an even better deal. After skipping the 2013 model year, new 2014 model year vehicles are now rolling out to Mitsubishi dealers in the US. We'll see if the new model helps increase sales. In 2013, Mitsubishi sold 1,029 copies of the i which was almost twice as much as it did in 2012 (588). So far in 2014, just 75 i-MiEVs have been sold, 35 of which were in May. So far in 2014, just 75 i-MiEVs have been sold, 35 in May. There is only one trim line for the new i-MiEV and it now comes with heaps more standard equipment than it used to. Things like a CHAdeMO DC quick charge port, heated front seats and a leather steering wheel came with the announcement of a $6,130 price drop last December. Read more about the new standard equipment here. New optional equipment includes a LED Illumination Package and a USB iPod adapter kit. Some things remain the same, like the 16-kWh lithium-ion battery that offers an official range of 62 miles. Mitsubishi takes pains to also include the EPA LA4 cycle range of 98 miles, just to show that 62 miles is not all you're going to get from the electric jellybean. Who wants one?

Mitsubishi recalls Mirage in snowy states for airbag delay

The Basics: Mitsubishi is recalling 25,185 examples of the 2014-2015 Mirage, built between August 7, 2013, and September 2, 2015, sold or ever registered in states that use salt to melt ice on the road during the winter months. Those include Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin, and the District of Columbia. The Problem: Snow with road salt tracked in on boots could cause a wiring connector to short out behind a kick panel next to the driver's footrest, potentially delaying the deployment of the front airbags. Injuries/Deaths: None reported. The fix: Mitsubishi dealers are being instructed to inspect the electrical connectors, replace any corroded ones, and fit a waterproof sheet to prevent any further corrosion. No timeframe has been set as of yet. If you own one: Try not to track in too much snow. Watch out for the SRS warning light on the dashboard, which will alert you if there's a problem with the airbags. Expect to hear from Mitsubishi Motors North America in due course to arrange for your vehicle to be checked out at a local dealer. Related Video: RECALL Subject : Air Bag Deployment may be Delayed due to Corrosion Report Receipt Date: DEC 04, 2015 NHTSA Campaign Number: 15V815000 Component(s): AIR BAGS , ELECTRICAL SYSTEM All Products Associated with this Recall Manufacturer: Mitsubishi Motors North America, Inc. SUMMARY: Mitsubishi Motors North America, Inc. (MMNA) is recalling certain model year 2014-2015 Mitsubishi Mirage vehicles manufactured August 7, 2013, to September 2, 2015 and originally sold in, or ever registered in, Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin, and District of Columbia. If the driver enters an affected vehicle with their boots covered with snow mixed with road salt, the melting snow may soak through the carpet and cause corrosion to a wiring connector located in a junction box behind a kick panel to the left of the driver's footrest. CONSEQUENCE: In the event of a crash, corrosion of the connector could delay deployment of the frontal air bags, increasing the risk of injury to the driver and the front seat passenger.