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Mitsubishi and NTT to buy 30% stake in HERE digital mapping company

Digital mapping company HERE Technologies sold a 30% stake to Mitsubishi and Nippon Telegraph and Telephone Corp (NTT), diluting German carmakers’ stake to 54% amid uncertainty about the profit potential from autonomous cars. Mitsubishi and NTT will co-invest in the Amsterdam-headquartered company through their newly established, jointly owned holding firm COCO Tech Holding B.V. in the Netherlands, HERE said on Friday. “Their investment also means we are further diversifying our shareholder base beyond automotive, which is important given the appeal and necessity of location technology across geographies and industries,” HEREÂ’s Chief Executive Edzard Overbeek said. The Japanese companies said they would collaborate with HERE to develop services such as ways to tackle road congestion and improve supply chain efficiencies. High definition maps can also be used in fleet management, asset tracking, last-mile delivery, long-distance package delivery by drones and indoor mapping applications, Overbeek told Reuters. Financial details of the transaction, which they said would close next year, were not disclosed. German carmakers BMW, Audi and Daimler saw high definition mapping as a strategic asset and bought HERE from Finnish telecoms group Nokia for around 2.5 billion euros ($2.8 billion) in 2015 to avoid becoming dependent on AlphabetÂ’s Google. FridayÂ’s deal dilutes the stake held by each German carmaker from 25% to just under 18%, HERE said. REALITY CHECK Tech companies and automakers raced to develop self-driving vehicles after Google presented a prototype car in 2012, leading German manufacturers to develop robotaxis as a way to enter the ride-hailing business to take on Uber. However, the technology costs and regulatory hurdles have spiraled, and ride-hailing businesses have struggled to reach sustainable profitability, leading to a reassessment of the business potential of robotaxis and ride hailing. “There has been a reality check setting in here,” Daimler Chief Executive Ola Kaellenius said last month, adding that spending on robotaxis would be “rightsized.” The move comes as BMW and Daimler this week announced they will exit the North American car-sharing market, halting operations in Montreal, New York, Seattle, Washington D.C., and Vancouver, as they focus on the European market. Last year, GermanyÂ’s Continental and Bosch, the worldÂ’s largest automotive suppliers, bought a 5% stake in HERE.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi's rally-inspired Triton XRT previews next-gen pickup

The Triton pickup just might be the most interesting thing in Mitsubishi's lineup. The midsize pickup is available in approximately 150 countries, though the U.S. isn't among them. Overseas it's a serious contender against the Toyota Hilux and Ford Ranger, so the next version is very important for the company. As such, Mitsubishi is drumming up excitement for the next-generation pickup with the Triton XRT Concept, unveiled today at the Bangkok Motor Show. The truck features a more blocky, upright grille than the outgoing model, a trend we've seen on full-size pickups in the past few years. The bulked-up XRT features wears flared fenders, a snorkel and mud-terrain tires that likely won't be found on run-of-the-mill Tritons when the model debuts.  It's possible, however, that Mitsubishi plans to offer its own interpretation of an off-road rig similar to Toyota's TRD Pro line of trucks. The Triton XRT concept wears the logo of Ralliart, Mitsubishi's motorsports division that racked up many victories in the WRC and Paris-Dakar Rally. Mitsubishi recently relaunched Ralliart after over a decade of dormancy. Though initially Ralliart appears to be peddling only cosmetic upgrades, the Triton XRT could change that. Ralliart entered and won the Asia Cross Country Rally last year and plans to do so again for 2023. Helming the program was Hiroshi Masuoka, a Mitsubishi factory driver that won the Dakar Rally twice. While the dearly departed Lancer Evolution doesn't appear to be anywhere on the horizon, a truck-based Ralliart program might be just what Mitsubishi needs to rekindle the brand in enthusiasts' hearts. These days 4x4s and overlanders are arguably more popular with customizers than all-wheel-drive sedans, and Mitsubishi is well-poised to capitalize on that with its many off-road motorsports accomplishments. Unfortunately, the Triton has huge hurdles to overcome if it's to make it to U.S. shores. Foreign pickups are still subject to the Chicken Tax, a 25% tariff on trucks that aren't assembled in the U.S. Toyota and Nissan build their trucks in America to bypass the tax, but Mitsubishi doesn't have the manufacturing base to do that. Still, it's something Mitsubishi execs are trying to figure out, as our insatiable appetite for pickups isn't going away anytime soon.