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Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Renault-Nissan-Mitsubishi pool $200 million to invest in tech startups

PARIS — The Renault-Nissan-Mitsubishi alliance is setting up a $200 million mobility tech fund, three sources said, in the latest move by major carmakers to adapt to rapid industry change by investing in startups through their own venture capital arms. The fund, due to be unveiled by Chief Executive Carlos Ghosn at the CES tech industry show in Las Vegas next Tuesday, will be 40 percent financed by Renault, 40 percent by Nissan and 20 percent by Mitsubishi. "It will allow us to move faster on acquisitions ahead of our competition," one of the alliance sources told Reuters. Frederique Le Greves, a spokeswoman for the Renault-Nissan-Mitsubishi alliance, declined to comment. The traditional auto industry model based on individual ownership is threatened by pay-per-use services such as Uber, as well as ride- and car-sharing platforms, a challenge heightened by parallel shifts towards electrified and self-driving cars. Wary carmakers are struggling to embrace changes and technologies that some of their executives are only beginning to grasp. To accelerate the process, many are investing directly in the new services — and gaining access to intellectual property — via their own corporate venture capital (CVC) funds. BMW has purchased stakes in a plethora of ride-sharing, smart-charging and autonomous vehicle software firms through its 500 million euro ($600 million) iVentures fund, the biggest such in-house facility belonging to a carmaker. Among others that have been increasingly active are General Motors' GM Ventures, with $240 million, and Peugeot-maker PSA Group's 100 million-euro investment arm. CVC funds, a familiar feature of innovative sectors such as tech and pharmaceuticals, have become more commonplace among carmakers since the 2008-9 financial crisis. They let companies skip some of the formalities otherwise required for new investments, and pounce more swiftly on promising startups. The Renault-Nissan-Mitsubishi venture will also obviate the current need to thrash out the ownership split for each new alliance acquisition. It represents a further step in the integration of the carmakers as they pursue 10 billion euros in annual synergies by 2022. France's Renault holds a 43.4 percent stake in Nissan, which in turn controls Mitsubishi. Ghosn heads Renault and chairs all three.

Mitsubishi teases an electric SUV concept car for 2019 Geneva Motor Show

News from Mitsubishi comes pretty slow these days, but it looks like something new is arriving at the 2019 Geneva Motor Show. Today, the Japanese automaker revealed a teaser for a vehicle called the Engelberg Tourer, set to debut in early March this year. Details are vague, but we'll break down what we know. Mitsubishi says it's bringing "more SUV, more EV, more technology and more style." We'll be the judge of that last one — the Eclipse Cross is evidence enough for apprehension about Mitsubishi "style." What we appear to be looking at is an electric crossover concept, similar to Mitsubishi's other recent crossover EV concept. This one looks a bit different from the front, though. Then there's the name: Engelberg Tourer. Admittedly, it's a peculiar name for a concept car, but Mitsubishi says it's named after a rugged Alpine town in Switzerland with a history of sporting success. A quick internet search doesn't turn up much in the way of automotive history there, but it does appear to have some rally and off-roading heritage. Based on the rugged look of the front-end, we imagine this SUV is designed for fun once you've left the pavement. The slick blue lighting up front hints at the concept's electric powertrain. In the teaser, the light bars up top look sleek and minimal compared to massive units we see on some off-roading machines. It appears as though Mitsu is planning to show off camera side mirror tech in this concept, too. We'll have more news on Geneva and this Mitsubishi concept in the lead up to the show at the beginning of March, so stay tuned. Related video: