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2016 Mitsubishi Outlander has fresh design and a bump in refinement

Mitsubishi hopes to have the delivered the big finish to this year's New York Auto Show, with its new midsize, three-row Outlander. The company seems oddly emphatic in pointing out that the SUV is "not just a cosmetic 'refreshing'" at the top of its press release; we thinks you doth protest too much, Mitsu. The real freshness starts with the exterior styling, which is said to break ground on a new design language for the brand. The half-chrome, half-blacked out front fascia is certainly the most eye-catching part of the SUV, though taut, conservative details make up the rest. We don't expect a lot of love-it / hate-it comments based on this Mitsubishi (though you guys do surprise us sometimes). But however the company may draw attention to the "over 100 engineering and design improvements" made to the SUV, what's under the hood feels familiar. No mention is made of the 2016 engine lineup, so we expect the 2.4-liter four and 3.0-liter V6 to carryover unchanged from last year. There is a new CVT, however, said to come with improvements to acceleration and "shift feel." Other updates include a more composed chassis, rigid body structure and improved levels of NVH thanks to sound insolation and noise-deadening glass. Pricing and new technical specs (such as they might be) are soon to be out in the near future. In the meantime, feast your eyes on the new Outlander's style in our gallery from the show floor. Mitsubishi Motors New 2016 Outlander Makes World Debut at the 2015 New York International Auto Show The 2016 Outlander showcases Mitsubishi's new design language for the first time on a production vehicle The new Outlander features over 100 engineering and design improvements The 2016 Outlander marks a new era for the Mitsubishi brand relating to style, refinement and overall driving experience Mitsubishi Motors North America, Inc. (MMNA) today unveiled the new 2016 Mitsubishi Outlander seven-passenger crossover at the 2015 New York International Auto Show. The 2016 Outlander is the first Mitsubishi production vehicle to showcase the brand's new design language. The 2016 Outlander is not just a cosmetic "refreshing," however, and features an unprecedented number of important engineering and design improvements that increase the level of refinement and overall driving experience. The 2016 Outlander is a segment-leading vehicle that will appeal to buyers wanting value, quality and safety.

Mitsubishi ending US production

Mitsubishi is closing the doors on its US production as part of a "strategic move," Japan's Nikkei news service reports. According to Automotive News, the company declined to comment on the factory, and instead said it had "no plans to stop selling" vehicles in the United States. That's not what we asked, folks. According to the Nikkei news, the company is in the process of finding a buyer for is Normal, IL factory, which it opened as part of a joint venture with Chrysler back in 1988. The facility currently employs 918 UAW workers, whose jobs Mitsubishi is attempting to save as part of its negotiations with labor reps. The Normal plant is the only Japanese production facility with UAW representation, Automotive News reports. Normal is responsible for production of the Outlander Sport, building nearly 70,000 examples last year. Production is continuing on, according to the vice president for the local UAW Local, Kyle Young. "We haven't heard anything," Young told AN in a phone interview. "We're supposed to have negotiations coming up" in August. It's not clear how much the Mitsubishi will be selling the Normal plant for, nor is it clear if any parties are interested in picking up the facility, which contributes around $120 million to the local economy each year.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.