2008 Mitsubishi Lancer Evolution Mr Evo Leather Rockford Fosgate Nav Twin Clutch on 2040-cars

Auto blog

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi bringing SUV 'Legend' to the Chicago Auto Show

Mitsubishi claims that "a legend" is returning to its ranks at the 2015 Chicago Auto Show in February. Its save-the-date to the Windy City event just depicts an indistinguishable crossover sitting on top of a sand dune as the only hint of what the Japanese brand has in store. However, according to company spokesperson Alex Fedorak this isn't an entirely new vehicle. Mitsubishi is giving the GC-PHEV concept (pictured below) its North American debut, after originally unveiling it at the 2013 Tokyo Motor Show. While it's purely a concept, the vehicle is "a designer's rendering of what a new Montero could look like," said Fedorak to Autoblog. While Mitsu is not committing to putting the chunky CUV into production yet, the press conference is going to "talk about what role if any it plays in our future," he said.

Mitsubishi readying Outlander refresh

Mitsubishi has a big secret to keep under wraps when it comes to the looks of its refreshed Outlander crossover. Our spy shooters recently caught it testing in Germany, and the CUV had enough buckles, straps and snaps covering up the front end for the vehicle to fit in at an S&M party for cars. The rear was hidden just as thoroughly, too.
Given the areas that Mitsubishi's engineers are obscuring, it seems safe to assume that the Outlander is getting a heavily revised front end with redesigns for the grille, front bumper and possibly hood. The lights might be reshaped too, judging from these photos. The changes are just as hard to spot at the rear, but you can make out the shape of the taillights. They appear more rectangular than the current model, and the bumper looks more angular, as well.
This is likely our first glimpse of the of the major restyle for the Outlander that Mitsubishi execs told Autoblog about in July. The interior is also getting an update to improve interior material quality, we were told. The revisions are supposed to coincide with the launch of the PHEV model in the US at roughly the same time.