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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi EVs manage 1-2 division win at Pikes Peak *UPDATE

*UPDATE: Monster's time has now officially been posted as 9:43.9. Looks like coming back for a third crack at the mountain was the right move for Mitsubishi. At the 2014 Pikes Peak International Hill Climb this past weekend, the two all-electric Mitsubishis, one piloted by Greg Tracy, the other by Hiroshi Masuoka came in first and second, respectively, in the Electric Vehicle division. The EVs were the third iteration of the MiEV Evolution prototype racer, which until now has had a tough time getting to the top of the podium. The first version crashed in 2012 and came in second and third – behind Nobuhiro "Monster" Tajima – last year. This year, Monster suffered a transponder glitch and his final time could only be estimated at 9:46 was 9:43.9. That's pretty much the same as last year, when he finished with a 9:46.530. Last year, the Mitsubishi duo finished with times of 10:21.866 (Masuoka) and 10:23.649 (Tracy), So, if Monster equaled his time from last year, then the Mistubishi drivers must have improved their times up the hill to beat him. They did more than that, though, dramatically lowering their times to 9:08.188 (Tracy) and 9:12.204 (Masuoka). What's most impressive is that Tracy's low time was just 2.4 seconds behind overall winner Romain Dumas, who drove a gasoline-powered Le Mans sports car prototype up the hill. Find more details below. MITSUBISHI MOTORS SCORES AN IMPRESSIVE 1-2 FINISH IN THE 2014 PIKES PEAK INTERNATIONAL HILL CLIMB Drivers Greg Tracy and Hiroshi Masuoka dominate the Electric Vehicle division in the innovative Mitsubishi MiEV Evolution III racing prototype Mon, Jun 30, 2014 - Colorado Springs, Colorado - A pair of Mitsubishi Motors North America, Inc. (MMNA) technologically advanced MiEV Evolution III all-electric prototype racecars placed first and second within the Electric Vehicle division in the 92st running of the famous Pikes Peak International Hill Climb (PPIHC) on Sunday, June 29th in the skillful hands of six-time PPIHC motorcycle champion Greg Tracy and two-time Dakar Rally winner Hiroshi Masuoka, respectively. Finishing a mere 2.4 seconds behind overall 2014 Pikes Peak race winner Romain Dumas and his gasoline-powered Le Mans sports car prototype, the stage has been set for highly energy-efficient and sustainable electric-powered vehicles like the Mitsubishi MiEV Evolution III to soon become the dominant force in this challenging one-of-a-kind motorsport competition.

Japan may aid carmakers facing U.S. tariff threat

TOKYO — Japan is considering giving carmakers fiscal support including tax breaks to offset the impact from trade frictions with the United States and a sales-tax hike planned for next year, government sources told Reuters on Wednesday. Going into a second round of trade talks with the United States on Sept. 21, Japan is hoping to avert steep tariffs on its car exports and fend off U.S. demands for a bilateral free trade agreement that could put it under pressure to open politically sensitive markets, like agriculture. "If the trade talks pile pressure on Japan's car exports, we would need to consider measures to support the auto industry," a ruling party official said on condition of anonymity because of sensitivity of the matter. The auto industry accounts for about 20 percent of Japan's overall output and around 60-70 percent of the country's trade surplus with the United States, making it vulnerable to U.S. action against Japanese exports. Japan's biggest automakers and components suppliers fear they could take a significant hit if Washington follows through on proposals to hike tariffs on autos and auto parts to 25 percent. Policymakers also worry that an increase in the sales tax from 8 percent to 10 percent planned for October 2019, could cause a slump in sales of big-ticket items such as cars and home. Prime Minister Shinzo Abe has twice postponed the tax hike after the last increase from 5 percent in 2014 dealt a blow to private consumption, which accounts for about 60 percent of the economy. To prevent a pullback in demand after the tax hike, the government may consider large fiscal spending later when it draws up its budget for next year, government sources said. "One option may be to greatly reduce or abolish the automobile purchase tax," one of the government sources said. The government is also considering cuts in the automobile tax and automobile weight tax to help car buyers, the source added. Reporting by Izumi Nakagawa and Tetsushi KajimotoRelated Video: Image Credit: Getty Government/Legal Isuzu Mazda Mitsubishi Nissan Subaru Suzuki Toyota Trump Trump tariffs trade