2008 Custom Mitsubishi Lancer Evolution Evo X 10 Gsr Stage 2 391+hp Ams Navi on 2040-cars

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F1 champ Nigel Mansell is selling Mitsubishis in Jersey

Formula One drivers have a pretty short shelf life, so when they're done racing in grands prix, retired pilots can have a whole second career ahead of them. Jody Scheckter, for example, runs an organic farm. Niki Lauda started an airline. Most move on to other racing series, provide television commentary during race broadcasts, or start their own racing teams. But not Nigel Mansell: he's got a Mitsubishi dealership. Situated on Jersey – not New Jersey, but the British channel island – Mansell Mitsubishi is run by Nigel and his son Leo. It grew out of the service station the Mansells opened fourteen years ago, and out of the Mansell Collection, a used car dealership based in an old Art Deco movie theater, but recently expanded into selling new cars recently with the acquisition of a franchise. The Japanese brand may seem a bit of an odd choice, especially now that it's getting away from performance models and putting more emphasis on plug-in electrics. After all, Nigel won his 1992 Formula One World Championship in a Renault-powered Williams, before that raced for the likes of Ferrari and Lotus, and won the CART title on his debut season in a Lola-Ford. But the Mansells are adamant that they wanted a volume brand, not to deal with the high-priced exotics with which the name might be more readily associated. After all, there are only 100,000 or so people residing on the isle of Jersey, which wouldn't make for a very big customer base for high-end machinery. He and Leo (with whom he raced at Le Mans a few years back) even participated in a two-day training session for new franchisees, where few initially recognized the former champ. And they've got plans to expand as well. But the biggest draw may very well be the star factor, and the Mansells haven't shied away from playing it up, displaying memorabilia from Nigel's racing career around the showroom. After all, the prospect of being taken on a test drive by a former F1 champion may be enough to bring new customers into the showroom who might not have otherwise.

Mitsubishi Evo snow frolic caught by aerial camera

Guido Tschugg is a professional mountain biker and a Red Bull-sponsored athlete in downhill and four-cross. He's also a fan of the Mitsubishi Lancer Evolution and drifting in the snow, and with the help of filmmaker Mario Feil and drone videographers airv8, the rally car and the powder are combined to glorious effect.
We could continue talking about it, but that would delay you from enjoying the two minutes of frosty beauty in the video below.

Mitsubishi bringing Emirai 3 to Tokyo?

Inquiring minds really want to know if the W-shaped steering wheel will return on Mitsubishi's newest iteration of the Emirai electric concept vehicle. The Japanese automaker is slated to show off the third variant of this interesting concept car at the Tokyo Motor Show at the end of the month, according to Technologic Vehicles. Beyond the facts that the car is a two-seater and runs on electric power, we don't have many details to share just yet. One specific item we do know, though, is that concept will once again offer close monitoring of the driver's physical state. In this case, the car is said to use cloud-based data to gauge the driver's physical condition, so the concept goes well beyond the types of sensors we see in other vehicles that offer features like collision avoidance and lane maintenance. The car is also missing doors, which doesn't necessary help the driver's physical state but is still pretty cool-looking. The model could see the light of day – and limited production – by the end of the decade. Two years ago, Mitsubishi brought its Emirai 2 concept car to Tokyo. That super-futuristic vehicle included a biometrics feature that adjusted the driver's seat based on the user's facial temperature and heart rate. It also had a W-shaped steering wheel straight out of a Superfriends cartoon. Mitsubishi was an early entrant in the electric-vehicle sector with its i-MiEV, though that model has been selling in the single-digit figures in recent months. Now that we have a few year's worth of hindsight, the i's jellybean shape looks pretty pedestrian compared to the Emirai. News Source: Technologic Vehicles Green Tokyo Motor Show Mitsubishi Electric