2006 Mitsubishi Lancer Evolution Ix Ssl - 54k Miles - Evo 9 on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi recalling 166k cars, crossovers over stall risk

Mitsubishi is recalling 165,923 vehicles in the US because it's possible for the drive belt to detach from their engines, potentially causing a stall. Specifically, the campaign covers 2008-2011 model-year examples of the Lancer, Lancer Evolution (pictured above) and Outlander as well as the 2009-2011 Lancer Sportback and 2011 Outlander Sport. All of the affected models use some version of the brand's 4B1 four-cylinder engine.
According to the National Highway Traffic Safety Administration, the engine pulley can wear causing the drive belt to slip off. If this happens, the alternator, cooling fan and hydraulic power steering can all stop working, and obviously, any of those things could make driving unsafe. However, if the belt detaches, then a warning light should come on in the cabin.
To fix the problem, Mitsubishi dealers will replace the original belt with a redesigned rubber part and will inspect the pulley. If worn, it'll also be replaced free of charge.

Mitsubishi admits it lied about MPG ratings for all vehicles in Japan

Like the Volkswagen diesel emission scandal, news about Mitsubishi's lies over fuel-economy ratings for its Japanese market vehicles is going from bad to worse. First, it was just a few kei cars. Then it was vehicles made as far back as 1991. Now Mitsubishi has admitted deceptive mileage test data could affect every vehicle it has sold in Japan, but not vehicles sold elsewhere. We suspect that this will not cause the EPA to relax its request for more information from the Japanese automaker to see if any vehicles sold in the US are affected. Mitsubishi Motors North America has said its US numbers are legit. In a letter to the Japanese government, Mitsubishi said that even though its managers knew getting good fuel economy ratings was a difficult task, they didn't ask too many questions of the engineers actually doing the tests. That allowed those employees to fake some of the numbers. Exactly what the repercussions will be in Japan is not known, CBS News says, both in terms of fines or penalties and how to compensate people who bought these vehicles. Reports are also just coming in that the fuel scandal might lead to Nissan taking control of Mitsubishi. More on this as it develops. Related Video: News Source: CBS Government/Legal Green Mitsubishi Fuel Efficiency vw diesel scandal kei car scandal