2003 Mitsubishi Lancer Oz Rally Sedan 4-door 2.0l on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Japanese automakers kick in $800k for new charging-station company

Cynics may say that gathering $800,000 (total) from four of Japan's largest automakers is merely a rounding error. Still, Toyota, Nissan, Honda and Mitsubishi, along with the Development Bank of Japan, are putting those funds to good use. So, that's something. Last week, those five entities officially founded Nippon Charge Service LLC. The company was established to promote plug-in vehicle charging installations across Japan and the automakers seeded it with 80 million yen, or about $786,000 US. Those funds will be used to help business owners deploy charging stations at convenience stores, highway-side locales and other locations that will make it easier for plug-in vehicle drivers (of Toyotas, Hondas, Mitsubishis and Nissans, obviously) to get their juice. The automakers first announced they'd collaborate last year, when they said they'd work with the Japanese government to more than triple the country's publicly accessible chargers to about 17,000 units. No targets were disclosed as far as how many charging stations would be deployed this time out, but, in a move similar to the EZ Charge system in the US, Nippon Charge Service will also have universally-accepted charging cards available by the end of the year to drivers all of those brands' plug-in vehicles to make the charging process a little more seamless. Check out Honda's press release below. Japan Automakers Advance Electric Charging Infrastructure with New Company, Nippon Charge Service -Established to help build charging infrastructure for electric-powered vehicles (PHVs, PHEVs and EVs)- Toyota Motor Corporation Nissan Motor Co., Ltd. Honda Motor Co., Ltd. Mitsubishi Motors Corporation Development Bank of Japan Inc. TOKYO, Japan, May 30, 2014 - Toyota Motor Corporation, Nissan Motor Co., Ltd., Honda Motor Co., Ltd., and Mitsubishi Motors Corporation jointly established a new company, Nippon Charge Service, LLC, on May 26 to promote the installation of chargers for electric-powered vehicles (PHVs, PHEVs, EVs). The goal is to help build a charging network that offers more convenience to drivers in Japan. The new company will promote the installation of chargers, for the good of society and to expand the use of electric-powered vehicles. Related industries are also expected to benefit. Development Bank of Japan Inc.

Mitsubishi Pajero Final Edition marks end of Japanese availability

Thirteen years ago, Mitsubishi discontinued the full-size Montero SUV in the U.S., and now the same thing is happening in its home country of Japan where it's called the Pajero. The company is marking the end of availability there with a Pajero Final Edition. Only 700 examples will be built. There isn't a whole lot that separates the Pajero Final Edition from normal ones. It has serial number badging inside, and special stickers on the outside commemorating the SUV's introduction in 1982. One cool feature is a Citizen watch with Final Edition branding that's only available to buyers of this Pajero. For a little extra, customers can opt for an exterior package that adds a rear spoiler, chrome spare tire cover and mud flaps with aluminum plates that spell out Pajero. It comes standard with either a black or tan leather interior, a sunroof, roof rails, cold-weather package, and under the hood a 3.2-liter diesel I4 coupled to a selectable four-wheel-drive system and five-speed automatic transmission. The price for it is 4,530,600 yen, or $40,602 at current exchange rates. Somewhat amazingly, this final Pajero isn't much different from the Montero that left our shores. The exterior has been lightly refreshed over the years with different lights and bumpers, and a more integrated spare tire cover. But it looks otherwise unchanged. The interior does sport more modern trimmings. The U.S. model also used a 3.8-liter gas-powered V6 rather than a diesel, but it did have a five-speed automatic like the current one. For diehard Montero and Pajero enthusiasts, this is a somewhat sad moment, but the good news is that Mitsubishi will continue to offer the SUV in other markets where fuel isn't as expensive and roads can still be seriously nasty.