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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Redesigned 2022 Mitsubishi Eclipse Cross gets big updates, small price hike

Mitsubishi has released pricing information for the comprehensively redesigned Eclipse Cross it revealed in late 2020. Positioned at the bottom of the firm's crossover range, the soft-roader will go on sale as a 2022 model. The range consists of four trim levels called ES, LE, SE, and SEL, respectively, and the last two can be upgraded with option packages. Front-wheel drive comes standard, and adding all-wheel drive to any trim costs $1,600. Pricing for the entry-level ES starts at $24,590 including a mandatory $1,195 destination charge. Mitsubishi charges $25,940 for the LE, $27,340 for the SE, and $28,590 for the SEL. The SE with the Panorama package sets buyers back $28,340, while the range-topping SEL with the Touring package is priced at $30,690. For context, the pre-facelift Eclipse Cross started at $24,190. Mitsubishi nudged the price up by $400, but the upgrades are worth the small premium. In addition to a new-look design, the changes include an available eight-inch touchscreen that's more ergonomic to use because it's two inches closer to the driver, a more comfortable suspension system, and a longer list of standard electronic driving aids, including forward collision warning. Power continues to come from a 1.5-liter four-cylinder engine that's turbocharged to 152 horsepower and 184 pound-feet of torque. It spins the front or the four wheels via a continuously variable transmission (CVT). Mitsubishi dealers across the nation will begin receiving the 2022 Eclipse Cross during the first half of 2021. For added peace of mind, every trim level comes with a 10-year, 100,000-mile powertrain warranty. The Cross will be later joined in showrooms by the new Outlander, which Amazon will help the firm unveil on February 16, 2021. Related video:

Nissan didn't have much say in merger talks, but it had what FCA wanted

TOKYO — Nissan wasn't consulted on the proposed merger between its alliance partner Renault and Fiat Chrysler, but the Japanese automaker's reluctance to go along may have helped bring about the surprise collapse of the talks. While Nissan Motor Co. had a weaker bargaining position from the start, with its financial performance crumbling after the arrest last year of its star executive Carlos Ghosn, it still had as its crown jewel the technology of electric vehicles and hybrids that Fiat Chrysler wanted. The board of Renault, meeting Thursday, didn't get as far as voting on the proposal, announced last week, which would have created the world's third biggest automaker, trailing only Volkswagen AG of Germany and Japan's Toyota Motor Corp. When the French government, Renault's top shareholder with a 15% stake, asked for more time to convince Nissan, Fiat Chrysler Chairman John Elkann abruptly withdrew the offer. Although analysts say reviving the talks isn't out of the question, they say trust among the players appears to have been broken. "The other companies made the mistake of underestimating Nissan's determination to say, 'No,' " said Katsuya Takeuchi, senior analyst at Mitsubishi UFJ Morgan Stanley Securities in Tokyo. The Note, an electric car with a small gas engine to charge its battery, was Japan's No. 1 selling car, the first time in 50 years that a Nissan beat Toyota and Honda. Renault and Fiat Chrysler highlighted possible synergies that come from sharing parts and research costs as the benefits of the merger. But what Fiat Chrysler lacks and really wanted was what's called in the industry "electrification technology," Takeuchi said. With emissions regulations getting stricter around the world, having such technology is crucial. Yokohama-based Nissan makes the world's best-selling electric car Leaf. Its Note, an electric car equipped with a small gas engine to charge its battery, was Japan's No. 1 selling car for the fiscal year through March, the first time in 50 years that a Nissan model beat Toyota and Honda Motor Co. for that title. Nissan is also a leader in autonomous-driving technology, another area all the automakers are trying to innovate. "Although Nissan had no say, its cautionary stance on the merger ended up being very meaningful," Takeuchi said.