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A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

2018 Mitsubishi Eclipse Cross arrives in the U.S., pricing starts at $24,290

The first shipment of the 2018 Mitsubishi Eclipse Cross has arrived in the United States. Mitsubishi's new all-wheel drive compact crossover will go on sale in showrooms in early March with a starting price of $24,290, including a destination charge of $995. The Eclipse Cross debuted last year at the Geneva Motor Show with design cues borrowed from the XR-PHEV II Concept from 2015. The exterior design, which Mitsubishi says is inspired by a runner in the "Get set" position, includes a forward-raked rear window, wedge profile and deep side crease. Its starting price slots it just below competitors like the Honda CR-V and Hyundai Tucson, and it will come in four trim levels. Those include the base ES, which is the only trim available with front-wheel drive. Adding all-wheel drive, or S-AWC in Mitsubishi speak, adds only $600 to the base price. The LE S-AWC trim starts at $25,890 and the range-topping SE S-AWC starts at $27,390, though neither are eligible for options, so those are pretty much the prices customers will be dealing with. All trim levels are powered by a direct-injection turbocharged 1.5-liter inline-four that makes 152 horsepower and 184 pound-feet of torque. The S-AWC acronym would stand for Super All-Wheel Control, Mitsubishi's system that manages torque supplied to each wheel for added straight-line stability and cornering performance. It offers three selectable driving modes — auto, snow and gravel — to enhance performance. Safety technology includes blind-spot warning and lane-change assist, forward collision mitigation and lane-departure warning, plus a system that automatically adjusts headlight brightness to the conditions. Interior features include an available 7-inch infotainment display with a touchpad controller, Apple CarPlay and Android Auto, plus voice recognition via Google Assistant or Siri. There's also a full-color LCD head-up display available. A dual-pane sunroof and heated rear seats are some of the other niceties. The Eclipse Cross joins the brand's stable of crossovers, the Outlander and slightly smaller Outlander Sport, which helped Mitsubishi to a banner year in 2017, selling more than 100,000 vehicles for the first time in a decade. It also joins the Outlander PHEV, also new for 2018. Related Video:

Ghosn's legacy: one of the auto industry's most effective execs

"Bob Lutz ... estimated that carrying out the Nissan operation would be the equivalent, for Renault, of putting $5 billion in a container ship and sinking it in the middle of the ocean." So wrote Carlos Ghosn in "SHIFT: Inside Nissan's Historic Revival," which was published in the U.S. in late 2004. Two points about that observation: It is in keeping with Lutz's "Often wrong but never in doubt." It shows that Ghosn is a remarkable executive, given that he was able to take Nissan from the edge of financial oblivion to one of the foremost automotive companies (although with alliance partners Renault and, more recently, Mitsubishi). In 1999, Ghosn created what was named the "Nissan Revival Plan." It could have just as well been called the "Nissan Resuscitation Plan." Things were that bad. Now Ghosn is in the midst of legal trouble, accused of financial improprieties of some sort. There is no indication that this is at anything near the scale of what happened at Volkswagen Group. There's malfeasance. And then there's malfeasance. It is likely that this is going to be the end of Ghosn's career, but at age 64, and as a man who has spent nearly the past quarter-century essentially on airplanes, it is probably a good time to leave the stage. What his next act will be — to court or even prison — is an open question. But arguably, Ghosn's performance in the transformation of Nissan and Renault, which also needed some strong medicine to keep it from collapse in the early '00s (although one suspects that the French government would have done its damnedest to keep it propped up), makes him one of the all-time most-notable executives in the auto industry. Ghosn closed plants in both France and Japan and he worked to dismantle the Nissan keiretsu network of interlocked companies, things that were absolutely unthinkable. He established plans with stretch goals in their titles, like the "20 Billion Franc Cost-Reduction Plan," and worked with his people to achieve them, despite the pushback that seemed to come along with the announcement of the plan. As in, as he recalled in SHIFT, "Some people said, 'He's off the deep end. He's raving mad. Doesn't he know that at Renault you set the most conservative goals possible so you can be certain to reach them?' My answer to that sort of thinking was 'You're going to get what you ask for. If you set the bar too low, you'll be a low-level performance.