2012 Mitsubishi Galant Es on 2040-cars

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Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2015 Mitsubishi Outlander Sport Quick Spin

The Mitsubishi Outlander Sport is not new. It is also not sporty. Despite it all, the Outlander Sport is selling better than ever. Between 3,000 and 5,000 people take one of these crossovers home each month. That's good for Mitsubishi, a company clinging to life in the US market. But the Outlander's sales are a mere blip; that's about a week's worth of handshakes and signatures on Ford Escapes, at best. Until new product arrives, this is the stuff Mitsubishi has on the ground to sell, and the company has said it's committed to sticking around. That means I got to spend some time recently with a 2015 Outlander Sport SE with AWC (All-Wheel Control – you know, all-wheel drive). There are updates and changes for 2015, including an available 168-horsepower, 2.4-liter engine for ES and GT models, revised CVT, LED running lamps, thicker glass, better sound insulation, and electric power steering. But because I drove an E, I was locked into the 2.0 liter engine. It's the 4B11, a version of the GEMA engine, co-developed with Hyundai and DaimlerChrysler back in the Cretaceous. Driving Notes The most amazing thing I found after a week with the Outlander Sport is that it can bend the laws of physics. This is not a compact crossover so much as it's a time machine. Swing that door shut, and every trip takes place in 2008. Styling is pretty good. There's not a bad line on the Outlander Sport. It sits right on its relatively short wheelbase, and looks good doing it. I had low expectations for the powertrain. Most of my GEMA engine experienced comes from time with the Jeep Compass and Patriot, which are horrific NVH factories. Mitsubishi's version of this engine is more refined, and has a healthy 148 horsepower and 145 pound-feet of torque. The CVT has been revised to mimic the action of a seven-speed transmission. Why bother? The simulacrum doesn't hold. It's the typical 70/30 CVT split: unobtrusive 70 percent of the time, slippy and weird the other 30 percent. That same 70/30 split applies to on-road behavior. Most of the time, the Outlander Sport drives decently. Those other times, it just wants you to chill. Structural rigidity isn't up there with the segment leaders. Road noise is still higher than I'd have liked. This car has the single worst infotainment system I have ever experienced. Totally refused to pair with my phone, ever. This is not an isolated case for a Mitsu with this headunit.