2011 Mitsubishi Galant on 2040-cars

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Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Your 2013 Pikes Peak Hill Climb primer: "Donuts at 14,000 feet."

The teams have all set up their pits and paddocks for today's run of the 91st Pikes Peak International Hill Climb, and there's nothing left to do but take a shot at the title. At 8 am Mountain time (9 am EST / 7 am PST), the first of a field of 83 bikes and 63 cars - whittled from an original field of 157 - will race 12.42 miles through 156 turns from the start gate at 9,390 feet to the summit finish at 14,110 feet. The summit is where we'll be all day, having arrived on the media bus at around 5 am and not allowed to come down until the race is finished. If it's anything like last year that could mean a 14-hour day on the top munching on donuts at the summit café, begging for hits of pure oxygen and trying to stay hydrated and warm...
Here are the event with Hyundai, we enjoyed dinner with Rhys Millen got his take on what's happened and what's about to happen. Millen said the issue that caused his engine swap last week was minor, a head gasket (a production part) that was causing a bit of hesitation and a slight drop in top speed. He said it's the first time they've stressed the engines this hard, pushing boost pressures up to 19 psi at altitude, which equates to 25 psi at sea level. Offering testament to the strength of the engines, though, he said that Paul Dallenbach's engine did the entire 2012 drift season as well as Pikes Peak, and it's the engine being used again for the hill climb this year.
We also chatted with Dallenbach, who has come back from that beastly crash last year in the Unlimited category to lead almost every practice day this year in the Time Attack class. Telling us he's happier behind the wheel this year than he has been in 20 years, he asked us, "Know what my dashboard says when I turn the car on? 'Donuts at 14,000 feet.'"

Mitsubishi profits in North America for first time in seven years

Well, this is a change of pace. Mitsubishi has actually made some money in North America. It's the company's first operating profit in seven years, and while it might only be $4.18 million – yes, Mitsubishi made less in 2014 than some professional athletes – it's definitely a start. Sales in the US were up 19 percent between January and March, to 32,000 units, while 2014's overall sales jumped 21 percent to 117,000 units, Automotive News reports. Perhaps more impressively, the company is predicting a bountiful 2015, with sales up to 128,000 units and operating profits climbing to $58.5 million. If Mitsubishi is doing this with cars like the ancient Lancer and the awful Mirage, we should probably expect some good things when newer, more competent vehicles like the new Outlander hit dealers.