2004 Mitsubishi Galant Gts on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2016 Mitsubishi Outlander confirmed for New York debut

Mitsubishi is putting a lot of work into updating its lineup this year after strong sales growth in 2014. In addition to bringing the Concept GC-PHEV (pictured above) to the 2015 Chicago Auto Show, the Japanese brand is already spilling the beans about its plans for the New York Auto Show. "All of our 2016 model year vehicles will be refreshed with our new brand identity, starting with the 2016 Outlander, which will make its world premiere at the New York International Auto Show in April," Mitsubishi Motors North America Executive Vice President Don Swearingen said at the Chicago show. The future Outlander has already been spied testing in Europe. However, the launch of the plug-in variant has reportedly been pushed back until some time around April 2016. In the meantime, the Mitsubishi is showing the Concept GC-PHEV from an earlier Tokyo Motor Show in the Windy City. The company promises the vehicle's chunky design suggests its future design language, which is rumored to preview a future Montero. Under the hood, the GC-PHEV has a supercharged V6 and plug-in hybrid making 335 horsepower and an eight-speed automatic gearbox with power going to all four wheels. The GC-PHEV also has some sci-fi features to go with its next-gen looks, including something called the Tactical Table. While the name sounds like a high-tech way to play board games, the system lets occupants share information from a smartphone with the vehicle and other passengers. The concept includes an augmented reality windshield and collision mitigating braking, as well. Related Video: MITSUBISHI MOTORS CONCEPT GC-PHEV MAKES NORTH AMERICAN DEBUT AT THE 2015 CHICAGO AUTO SHOW Futuristic, full-size crossover concept provides a glimpse at the brand's new design language applied to a large SUV Features a powerful yet highly efficient supercharged V-6/electric motor plug-in hybrid, 8-speed automatic transmission and full-time Super All-Wheel Control all-wheel drive Features technology that Mitsubishi is working towards incorporating into production vehicles Mitsubishi Motors North America, Inc. (MMNA) today unveiled the futuristic Mitsubishi Concept GC-PHEV at the 2015 Chicago Auto Show. The full-size SVU concept provides a glimpse at the brand's new design language applied to a large vehicle.

Mitsubishi Concept GR-HEV brings diesel hybrid efficiency to the pickup game

Mitsubishi unveiled its Concept GR-HEV at the 2013 Geneva Motor Show. Branded a "Sport Utility Hybrid Truck," the concept mates a 2.5-liter clean diesel engine with a front-mounted electric motor for a more efficient one-ton pickup. Complete with an automatic transmission mated to a full-time four-wheel-drive system, the GR-HEV is designed to make hybrid technology attractive to buyers beyond the traditional compact car market. Mitsubishi says the vehicle's drivetrain is good for CO2 emissions of 149 grams per kilometer. For comparison's sake, the global 2012 Ford Ranger emits 264 g/km when equipped with the 3.2-liter turbo-diesel engine and a six-speed manual transmission.
Designed to be both more simple and less expensive than electric, plug-in hybrid or standard hybrid work vehicles, the GR-HEV would theoretically yield both the instant torque of a hybrid and the range of a traditional diesel. You can take a closer look at a full press release below for more information.