Mitsubishi Lancer Evolution 9 Se on 2040-cars

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Mitsubishi dealers would really like a truck to sell

While Mitsubishi is switching gears to focus on crossovers, that won't address a market that its dealers would like to be in. While answering questions from the press last night, Don Swearingen, executive vice president and COO of Mitsubishi's North American office, mentioned that its US dealers have a pickup truck high on their "shopping lists." In fact, he said that a truck is pretty much at the top. Mitsubishi does already have a small pickup truck it sells in foreign markets, badged as the Triton or L200. However, Swearingen said that just because dealers want a truck doesn't mean it's going to happen, citing various obstacles to bringing one to market. If, for example, Mitsubishi brought over the Triton, the company would have to go through the long, expensive process of certifying it for US safety and emissions regulations, not to mention making sure it fulfilled American buyers' demands. There's also the Chicken Tax, which levees a steep tariff on trucks built outside of the US and imported in. One possible way Mitsubishi could circumvent all of those issues, though, would be to leverage its new partnership with Nissan. Nissan already sells Frontier small pickups in the US, and Mitsubishi could simply redesign that model to suit its style. It's something that both companies are familiar with as well. Mitsubishi previously sold a restyled Dodge Dakota as the Raider, and Nissan allowed Suzuki to rebrand the Frontier to be sold as the Equator for a short time. It would certainly be a quick way to get into the truck market. However, Mitsubishi would also need to decide if such a product would actually be profitable, in addition to satisfying dealers. Related Video:

2014 Mitsubishi Lancer to shrink

The aging, oft-forgotten Mitsubishi Lancer won't get a replacement until sometime in 2014, but a new report states that the next-generation model could be a relatively drastic departure from the car you see here. Mitsubishi Motors Corporation President Osamu Masuko told Australian site The Motor Report that the new Lancer will be smaller than the current car, going in a different direction than the vast majority of other automakers.
"The new Lancer will be a very new car, and will be sized somewhere between the current model and its predecessor," Masuko-san told The Motor Report.
There are both pros and cons to this decision. On the plus side, a smaller car means the Lancer will likely have a weight advantage over other vehicles in its class. That said, Mitsubishi will need to find ways to maximize interior space and create efficient packaging in order to still have its compact sedan remain competitive with strong offerings like the Hyundai Elantra, Chevrolet Cruze, Ford Focus and so on.

Mitsubishi's nip-and-tucked Eclipse Cross shows its face for the first time

Mitsubishi's long-promised new models are right around the corner. It released a dark image to preview the 2022 Eclipse Cross, which will boast comprehensive visual updates when it arrives in the first quarter of 2021. Although the photo keeps the full design under wraps, we can tell the Eclipse Cross falls in line with the rest of the Mitsubishi range by adopting new-look headlights with swept-back LED accents and thick pieces of C-shaped trim. Few would qualify these changes as revolutionary, but bigger modifications are found out back. The preview image suggests — and earlier spy shots confirm — that stylists have smoothed out the crossover's rear end, which some have likened to the unfortunate Pontiac Aztek. The end result is a sleeker, less hunchback-like design. Mitsubishi claims the nip-and-tuck makes the Eclipse Cross look more upscale and energetic. We'll wait until it shines more light on its entry-level crossover to decide if it has achieved its goal. Our hopes are high, because the Eclipse Cross will usher in the design language that will permeate all of the brand's new models in the 2020s. "The Eclipse Cross is the first step toward the next generation of Mitsubishi Design, and there is so much more to come," said Seiji Watanabe, the general manager of the company's design department, in a statement. Mitsubishi focused on exterior design, but we're assuming the 2022 update will also bring a new-look interior. We don't know if the firm will make mechanical changes. As of writing, the Eclipse Cross is only offered with a turbocharged, 1.5-liter four-cylinder engine that makes 152 horsepower and 184 pound-feet of torque. It spins the front wheels via a continuously variable transmission (CVT), though all-wheel drive is offered at an extra cost. Additional details about the 2022 Mitsubishi Eclipse Cross will emerge in the coming months. When it arrives, it will join the updated Outlander PHEV (which will receive an improved hybrid powertrain) and the redesigned Mirage in showrooms. Finally, the next-generation Outlander is due out in the second quarter of 2021. Mitsubishi Crossover