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Mitsubishi's all-electric Pikes Peak challengers are in it to win it

With a second-place finish already in the books from 2012, there's only one thing on the minds of Mitsubishi drivers Hiroshi Masuoka and Greg Tracy: winning. As the presenting sponsor for the 2013 Pikes Peak International Hill Climb, there's no doubt the Japanese manufacturer is hoping for a good showing this year, and the video you'll see below explains how Mitsubishi changed things this year to help ensure a win... basically, more power and more downforce.
Winning in 2013 certainly won't be easy. With competitors that include Nobuhiro "Monster" Tajima and Rod Millen, who's driving for Toyota, winners in 2012 in the Electric class. Our own Jonathon Ramsey sat down and spoke with the boys from Mitsubishi, and found that, if not for the over-the-top presence from Peugeot, the the all-electric MiEV Evolution II (which may be a sort of test-bed for potential Lancer Evolution-of-the-future components) may even be capable of challenging for the overall victory.
Their target: nine minutes and thirty seconds. We'll see how close they get later this afternoon. Scroll down below to watch the video.

Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video: