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Honda-Nissan-Mitsubishi alliance completes Japan car industry consolidation

Makoto Uchida (left), president and CEO of Nissan, and Toshihiro Mibe, director, president and representative executive officer of Honda, at a press conference in Tokyo on Thursday. (Getty)   Japan’s carmakers are putting the finishing touches on a combine-and-compete strategy for an automotive age defined by batteries and software, with three manufacturers joining forces to complement a separate Toyota Motor Corp.-led coalition. Honda Motor Co. and Nissan Motor Co. agreed this week to build upon a preliminary deal first reached in March, offering more details of how they plan to work together and also adding Mitsubishi Motors Corp. to the mix. While the companies havenÂ’t yet discussed a capital alliance, forming one is a possibility, Honda Chief Executive Officer Toshihiro Mibe said. The partnership will span joint work on software development, batteries and other electric-vehicle components, as well as EV charging and energy services, the three companies said. Their cozying up to one another follows Toyota acquiring stakes in Subaru Corp., Suzuki Motor Corp. and Mazda Motor Corp., and helping them navigate a fraught era for legacy car companies. Whereas Toyota has tied up with its domestic peers from a position of strength — itÂ’s been the worldÂ’s best-selling automaker for four years running — Honda, Nissan and Mitsubishi each are much smaller players on the global stage. Their coming together is seen as a move by JapanÂ’s government to fortify its auto industry in the wake of China having emerged as the worldÂ’s new No. 1 car exporter. “This is coordinated by the government to build a competitive automaking industry,” said James Hong, analyst at Macquarie Securities Korea Ltd., adding that most automakers in Japan are too small to be able to invest in EVs individually. “It feels like a politically driven alliance.” While the US has had the Big Three — General Motors Co., Ford Motor Co. and Chrysler, now owned by Stellantis NV — and Germany similarly has a trio in Volkswagen Group, BMW AG and Mercedes-Benz, Japan has a much bigger crop of carmakers manufacturing vehicles across the globe. Honda, Nissan and Mitsubishi combined sold about 4 million vehicles globally in the first six months of the year, well shy of the 5.2 million that Toyota sold on its own. While the three touted the potential for generating synergies from working together, executives also acknowledged theyÂ’ll have to overcome contrasts with their compatriots.

Mitsubishi Mirage will reportedly get the axe in 2025

The Mitsubishi Mirage, the car that everyone loves to hate, might not be long for the U.S. market. Reports have it exiting stage left by the end of 2025 with no successor in the works. The compact has the ignominy of being the cheapest new car available in the U.S., with an MSRP starting at $17,340 including destination charges. The report comes from an unnamed source who spoke to Automotive News. However, Mitsubishi spokesperson Jeremy Barnes declined to comment on whether the Mirage is getting the axe in two years. "It's a vehicle that we still see as having a role in our portfolio at this time," Barnes told AN. "It fulfills the role of an entry-level vehicle." The Mirage comes in either hatchback or sedan profiles and is powered by a 1.2-liter 3-cylinder making 78 horsepower and 74 lb-ft of torque. While it is often panned for its low power and basic interior, the Mirage does offer a brand spanking new car with a 10-year,100,000-mile powertrain warranty. Also, it comes standard with features like Apple CarPlay/Android Auto, Bluetooth, remote keyless entry, power windows, cruise control, and USB port – none of which are necessary to go from point A to point B but are nice to have. Plus, it's rated at 39 mpg combined and comes in fun colors. While options like the Nissan Versa and Kia Rio still exist, Cox Automotive reported that the only car to actually sell below $20,000 in July was the Mirage. Nevertheless, Mirage sales are down 44% in the first half of 2023. The list of affordable cars grows ever shorter, with options like the Toyota Yaris, Ford Fiesta, and the excellent Honda Fit all having exited the market in recent years. Meanwhile, the average new car price has increased by 47.7% since the pandemic, partially due to supply chain issues. A recent iSeeCars study found that even the pool of late-model used cars below $20,000 has shrunken dramatically, from 49.3% of sales in 2019 to just 12.4% today. All this while the number of more expensive, larger and more luxurious cars continues to expand. Once the Mirage is gone, Mitsubishi will have, like Ford and GM, a zero-sedan lineup. Like many, Mitsubishi is preparing for an all-electric push, with plans to debut nine new BEV models globally by 2030.

2017 Mitsubishi Outlander Sport | Affordable outlier

The $10,000 new car, truck or SUV is long dead, and the $15,000 price point is nearly so. To purchase a new vehicle and enjoy everything buying "new" implies (warranty, reasonably new tech, a long life and affordable financing), you have to spend $20,000, probably more like $25,000. We'll take a look at spending that $20K at a Mitsubishi store. If you've forgotten Mitsubishi, don't blame yourself. A generation ago, Mitsubishi's American arm had a financial meltdown, precipitated by a consumer financing plan offering zero interest and zero payments for way-too-many-months. When it was time to make payments customers simply returned the cars, leaving Mitsubishi holding a very expensive inventory worth substantially less than what was owed. Later, of course, the economy had its own meltdown, from which most of America's automotive industry rebounded. But Mitsubishi, with a sparse lineup and little marketing, is still working on that. A recent infusion of Nissan capital will help, as should Nissan's managerial oversight. Despite Mitsubishi's aging lineup, the Outlander Sport stands out - Mitsubishi continued to build it while other manufacturers were belatedly awakening to the subcompact crossover segment. And while its platform is old and its menu of standard and optional equipment dated, if you're on a tight budget you might find it attractive. Dimensionally, the Outlander Sport is a plus-size relative to Mazda's CX-3 and Honda's HR-V. For a detailed comparison of all three entries, visit Autoblog's comparison tool here. The CX-3 boasts the shortest wheelbase (101.2 inches), while the Honda sits at 102.8 inches and the compact Outlander Sport stretches to 105.1. In overall length the Mitsu is close to both the CX-3 (168 inches for the Mazda, 171.5 for the Outlander Sport and 169.1 inches for the HR-V). Finally, the Outlander Sport's 3,000-pound weight is within a belt notch of the Mazda's 2,900 and the Honda's 2,900 (front-wheel drive/manual). The Mitsubishi sheetmetal and stance is reminiscent of Audi's Q5, and while the similarity is coincidental, it's fun to have an upmarket look in a $20,000 car. Of course, once the Outlander Sport is turned on, that upmarket vibe is gone. For your $20K you'll get a 2.0-liter engine offering 148 horsepower, just north of Mazda's 146 and Honda' s 141.