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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Mitsubishi teases next-generation Triton small pickup truck

Though Mitsubishi stopped selling pickup trucks in the U.S. in the '90s, the company never stopped selling them overseas. The Triton, or L200 as it's sometimes called, is in its fifth generation, which was introduced in 2014. Now it seems a sixth generation is on the way, as the company released a low-resolution teaser image of the latest pickup. It features many styling cues from recent Mitsubishi production and concept vehicles. It also probably isn't coming to America, but the odds of a U.S.-spec may actually be better than you might think. The teaser gives us a pretty good look at the new truck, despite the image quality and lighting. It has the "Dynamic Shield" front end, which is pulled straight from current models such as the Eclipse Cross and Outlander. The aggressive shape looks good on this larger body, as it's a little better proportioned when spread across the greater surface area. It looks like the whole body is sharp and angular to match it. But it's still definitely a conventional-looking pickup truck. Since this will be sold in many overseas markets where traditional trucks with traditional off-road capability is necessary, this will undoubtedly be a body-on-frame pickup with part-time selectable four-wheel drive. This is how the current model is constructed. And like the current model, there will likely be a turbocharged diesel four-cylinder available in many parts of the world. There's not much of a chance the new Triton will come to the U.S., but it's also not a 0-percent chance. The small truck market is strong right now, with the Toyota Tacoma and the combined Colorado/Canyon twins selling in six-figure numbers each year. It's strong enough that Ford has seen fit to finally bring the Ranger back to America, and for rumors to run rampant that FCA might reenter the fray with a Ram-badged truck under the fullsize 1500. Mitsubishi's U.S. dealers have also said they really want a pickup truck to sell. Granted, there are still the issues of passing emissions and safety regulations, and finding a way to deal with the Chicken Tax. So there's certainly opportunity here for Mitsubishi, but not without some difficulty. Related Video: