2010 Lancer Evolution Mr Clean Carfax Upgraded Wheels Leather Seats Xenon Fl on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Here's what you had to say about the Tokyo Motor Show

We obsessively covered the 2017 Tokyo Motor Show. You, our readers, provided the color commentary. Read on and, of course, leave your comments below. Subaru Viziv Performance Concept: Remember the WRX concept they showed in 2013, and what the production version looked like in 2015? Pepperidge Farm remembers. wooootles 2 foot high wing on the trunk or gtfo :) sc0rch3d Mazda Kai Concept : Dear Honda, this is how you dynamically style a hatchback. Thank you. Dfelix70 Kudos to KODO design. There are so many things I love about this "Kai" car: the awesome split panoramic sunroof, the Jaguar-esque tails (sporting an "eyebrow up"... ala The Rock), a sleek family resemblance to the already beautiful CX-5 and CX-9. Seems suspiciously close to being a production ready Mazda3 — save for a few fanciful bits (door handles, mirrors etc). If it doesn't get too watered down by the time it hits the streets ... take my money! Randy Ross Mitsubishi e-Evolution Concept: As an 06 IX and 12 X owner, this is so upsetting. I will never buy this or care to give it another look. Hope you are glad you killed my favorite track-ready car to produce this electric junk. AcidTonic Picture the GT-R going away for a few years and coming back as an SUV. This is ridiculous. Surely someone in marketing could've came up with another cool name. Evo The Evo sedan is dead, whether this exists or not. I don't mind. Lada1200 Honda Sports EV Concept : I sure would like to see this "less is more" design aesthetic spread to their gas-powered production line. RustyShackleford Love it. I see glimpses of late 1970 Scirocco with Honda flair. Gintonics I just want ONE question answered in the affirmative, and that is... "RWD?" Henadenk AND A FEW FROM FACEBOOK: Toyota's press conference: Wake me up when they talk about the Supra. David Levinson Yamaha Cross Hub Concept: All I can think is modern day Brat, which has its own kind of charm. I'm assuming that it's a unibody design, but it seems happy to be its own thing rather than that crossover pretending to be a pickup called the Ridgeline. Would definitely take the Yamaha over the Honda, although I doubt it'll come to the states. Cole Henry Mazda Vision Coupe Concept: Face: KIA K7, Tail: Aston martin. Harold Shin A bit British, no? Jim Lykas Related Video: News Source: Honda, Toyota, YamahaImage Credit: Subaru, Mazda, Mitsubishi Auto News Green Tokyo Auto Salon Tokyo Motor Show Honda Mazda Mitsubishi Subaru Toyota 2017 tokyo motor show

Mitsubishi HQ raided by the Japanese government

Mitsubishi's fuel economy scandal continues to grow, and the Japanese government wants answers. According to Reuters, the Japanese Transport Ministry raided the company's headquarters and a factory in Nagoya today. This raid comes soon after the company revealed that a number of its SUVs were also being sold with incorrect fuel economy ratings. The Japanese government issued a stop-sale on those vehicles a few days ago. This raid also follows an internal investigation conducted by Mitsubishi to discover how this fuel economy scandal happened, and how the practices that led to it were able to continue for 25 years. The internal investigation revealed a few contributing factors that all fell under issues with the company's culture. There was significant pressure throughout the company to reach fuel economy targets and missing them wasn't readily accepted. Questioning decisions of management was also discouraged, and it seemed the different divisions of the company weren't working well together. The findings of this raid have yet to be revealed, but it will be interesting to see how they compare with those of the internal investigation. The Japanese Transport Ministry seems intent on preventing a repeat of this with another company considering that, according to Reuters, it "sent documents to other automakers to enforce compliance with rules for calculating mileage ." Related Video: News Source: Reuters via Automotive News EuropeImage Credit: Julien Amado / Autoblog Quebec Government/Legal Green Mitsubishi Fuel Efficiency investigation