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Mitsubishi Mirage will reportedly get the axe in 2025

The Mitsubishi Mirage, the car that everyone loves to hate, might not be long for the U.S. market. Reports have it exiting stage left by the end of 2025 with no successor in the works. The compact has the ignominy of being the cheapest new car available in the U.S., with an MSRP starting at $17,340 including destination charges. The report comes from an unnamed source who spoke to Automotive News. However, Mitsubishi spokesperson Jeremy Barnes declined to comment on whether the Mirage is getting the axe in two years. "It's a vehicle that we still see as having a role in our portfolio at this time," Barnes told AN. "It fulfills the role of an entry-level vehicle." The Mirage comes in either hatchback or sedan profiles and is powered by a 1.2-liter 3-cylinder making 78 horsepower and 74 lb-ft of torque. While it is often panned for its low power and basic interior, the Mirage does offer a brand spanking new car with a 10-year,100,000-mile powertrain warranty. Also, it comes standard with features like Apple CarPlay/Android Auto, Bluetooth, remote keyless entry, power windows, cruise control, and USB port – none of which are necessary to go from point A to point B but are nice to have. Plus, it's rated at 39 mpg combined and comes in fun colors. While options like the Nissan Versa and Kia Rio still exist, Cox Automotive reported that the only car to actually sell below $20,000 in July was the Mirage. Nevertheless, Mirage sales are down 44% in the first half of 2023. The list of affordable cars grows ever shorter, with options like the Toyota Yaris, Ford Fiesta, and the excellent Honda Fit all having exited the market in recent years. Meanwhile, the average new car price has increased by 47.7% since the pandemic, partially due to supply chain issues. A recent iSeeCars study found that even the pool of late-model used cars below $20,000 has shrunken dramatically, from 49.3% of sales in 2019 to just 12.4% today. All this while the number of more expensive, larger and more luxurious cars continues to expand. Once the Mirage is gone, Mitsubishi will have, like Ford and GM, a zero-sedan lineup. Like many, Mitsubishi is preparing for an all-electric push, with plans to debut nine new BEV models globally by 2030.

Mitsubishi fuel economy scandal will result in $1.39 billion loss

The fuel economy scandal revealed a couple months ago will cost Mitsubishi Motors a pretty penny. According to The New York Times, the Japanese automaker predicted the fiscal year 2016 will result in a loss of 145 billion yen, or $1.39 billion. We won't know for sure until March rolls around. The prediction is even more striking when compared to Mitsubishi's performance during the last few years. It will be Mitsubishi's first reported loss in eight years. In 2014, Mitsubishi reported a global profit of $1.2 billion, which doubled the profits of the previous year, and in the spring of 2015 the US arm of the manufacturer reported its first profits in seven years – $4.18 million. For a little while there, it seemed like things were looking really good for Mitsubishi, but past flaws caught up with it. Some of the models built have had their fuel economy readings rounded by as much as 15 percent, due to the way running resistance is calculated in laboratory conditions. Nissan swept in to buy one third of Mitsubishi, and under the Renault-Nissan alliance it is likely Mitsubishi will be put on a crash course to clear its name and start turning a profit again. But the bad publicity caused by the scandal will probably mean it'll be far in the future. Related Video:

2014 Mitsubishi Mirage arrives in US this fall

Mitsubishi dealers have been painfully starved of fresh product for ages now, with their most recent new model, the bubble-shaped i electric car, already requiring a serious sales jumpstart. We've known for a while that help is on the way in the form of an all-new Outlander crossover, but we've basically only had loose confirmations to go on that the Japanese automaker would eventually reintroduce its Mirage subcompact to the American market. Today, those rumors have turned to reality, as Mitsubishi has confirmed that the five-door economy car will hit US dealerships this fall.
Every subcompact player needs a trump suit, from Ford's tech-rich Fiesta to Honda's impossibly space-efficient Fit, and the Mirage's calling card figures to be its fuel economy. Mitsubishi says it expects its 2014 Mirage to achieve 37 miles per gallon in the city and 44 on the highway (combined rating of 40 mpg) when equipped with a continuously variable transmission. Those figures are good enough, Mitsu says, to earn it the title of the most fuel-efficient gasoline vehicle sold in America that isn't a hybrid.
Of course, Mitsubishi isn't outlining any additional specs at the moment - not even engine configuration. We're expecting the company's 1.2-liter three-cylinder, which in European spec delivers a modest 79 horsepower and 78 pound-feet of torque. The Continent's Mirage weighs under 1,900 pounds, but the normally aspirated triple still makes for leisurely acceleration of 11.7 seconds to 62 miles per hour. It will be interesting to see if Mitsubishi makes some powertrain alterations to better suit American expectations.