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Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.

Mitsubishi mulling Mirage sedan for US [w/videos]

Mitsubishi is bringing the Mirage hatchback to the US this fall, carrying a price tag of $12,995, not including the $725 destination charge. Mitsunori Kitao, COO of Mitsubishi Motors Thailand Co., says that the Japanese automaker might consider releasing the sedan version of the Thailand-built compact - called the Attrage in Thailand and the Mirage G4 in the Phillipines - if the little hatchback takes off in the US market, Automotive News reports.
Weight is a key concern with importing the sedan. The non-US Mirage hatchback weighs just 1,900 pounds, but its naturally aspirated 1.2-liter three-cylinder engine makes just 79 horsepower and 78 pound-feet of torque, which can only manage a 0-62 miles-per-hour time of 11.2 seconds. The heavier sedan would take even longer.

Mitsubishi Outlander PHEV gets major powertrain updates, Geneva reveal

Mitsubishi will put seven of its wares on display during press days at the Geneva Motor Show, the headliner being an updated 2019 Outlander PHEV. Engineers have upgraded the entire hybrid powertrain, starting with the switch from a 2.0-liter Otto cycle gas engine to a 2.4-liter Atkinson cycle gas engine. Mitsubishi hasn't revealed output numbers, but the carmaker promises "higher torque, smoother operation, and overall higher efficiency." Generator output, rear motor output, and lithium-ion drive battery output all go up by 10 percent, and battery capacity gets a 15 percent boost. Going off the specs on the Mitsubishi Cars site, that would take the rear motor up to 66 kWh and the battery capacity from 12 kWh to 13.8 kWh. Along with the extra battery output, the 2019 Outlander PHEV should be expected to switch into EV mode more often, and stay there longer. Two drive modes join the current programming, Sport and Snow sidling up with Normal and 4WD Lock. One must look closely to note the exterior revisions, almost all of which are up front: a new graphic on the front grille, new LED headlights, rectangular foglight bezels, and a more prominent front skid plate. A "more elaborate" two-tone, 18-inch wheel shakes things up along the flanks, a larger rear spoiler holds things down out back. We probably won't get a look at the interior until Geneva, but "new quilted fine leather upholstery, all-new hip-hugging front seats, revised switchgear, a new instrument panel, new trimming, rear A/C outlets, and more" await us. The new Outlander PHEV gets to Europe in late 2018, likely greeted with the same fever that's seen the SUV move 100,000 units there in three years. Related Video: