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Mitsubishi reports an 89% drop in annual profit

TOKYO — Mitsubishi will focus on cutting fixed costs by 20% or more in the next two years after reporting an 89% drop in annual profit, its weakest performance in three years, and skipping its year-end dividend. The coronavirus crisis has exacerbated Mitsubishi's struggles in a year where Japan's sixth biggest carmaker was already battling falling sales in China and also southeast Asia, its largest market which accounts for one-quarter of sales. Mitsubishi also said on Tuesday it would focus on growth in ASEAN countries to survive the aftermath of the pandemic. "Before the virus we had been mulling which underperforming regions and vehicle segments to cut our exposure to," CEO Takao Kato told a results teleconference. "In the wake of the virus, we need to pick up the pace of making these changes. To stay competitive in a post-coronavirus market, we need to immediately shrink our area of focus to regions and segments in which we excel." Global automakers are struggling to cope with the crisis, which has pummeled car sales due to lockdowns in many countries. Many automakers have begun to restart vehicle factories, but anemic demand, supply chain disruptions and social distancing measures at factories are expected to limit output. Mitsubishi's operating profit came in at 12.8 billion yen ($119.21 million) for the year to end March, down from 111.8 billion yen a year ago, and its lowest since the year to end March 2017. Profits exceeded a consensus estimate of 9.4 billion yen profit drawn from 15 analysts polled by Refinitiv. The automaker did not give an earnings forecast for the current business year, and did not issue a year-end dividend, compared with 10 yen per share a year ago. The junior member of the automaking partnership between Nissan and France's Renault, sold 1.13 million vehicles globally in the year ended March, down 9%. Mitsubishi will focus on growth in southeast Asia as part of the alliance's plan for each company to expand in their regions of strength. Mitsubishi said it would give more details when it reports first-quarter results. The alliance is expected to announce a revamped strategy on May 27, when it will pledge to increase cooperation to improve joint operations to remain competitive. Related Video:

Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video:

Mitsubishi realigning its SUV range to create more size difference

A report in Autocar says Mitsubishi wants more literal space between its three core SUVs. The outlet quotes "a senior source" saying, "Today we aren't in an ideal position, with our SUVs close in size, but in the next 18 months you will start to see a strategy that separates them out." Redesigns for the next generation of the Outlander, Eclipse Cross, and Outlander Sport will put about 200 millimeters' (7.9 inches) difference in length between each. Right now, the Outlander stands 184.8 inches long, the Eclipse Cross 173.4 inches long, and the Outlander Sport is scarcely smaller at 171.9 inches long. Autocar says the revamp would see the Outlander grow, while the Outlander Sport gets smaller. Based on the comments, if the Outlander gets longer, then we wouldn't be surprised at seeing the Eclipse Cross putting on a few inches, too. The first fruit should blossom next year, and be possible thanks to platform-sharing within the Renault-Nissan-Mitsubishi alliance. Comparing Mitsubishi to Nissan's formula, the Rogue is 184.5 inches long, the Rogue Sport 172.4 inches. We don't get the Juke any more, which is 162.8 inches long; our Nissan Kicks extends 169.1 inches. The coming range will extend plug-in hybrid and full electric options, too. Naturally, the Outlander PHEV will make the jump to a new generation, and the Eclipse Cross will come in hybrid and PHEV flavors. An updated PHEV powertrain shown in the Engelberg Tourer Concept at the Geneva Motor Show paired a 2.4-liter four-cylinder and two electric motors at the axles, for 44 miles of EV range on the WLTP cycles. That's 16 more EV miles than the current Outlander PHEV can go. The Outlander Sport will get a battery-electric trim. The "senior source" said, "We will not have a unique nameplate, but instead offer the appropriate electrification options for the vehicles and how people will use them." There's likely a lot more in store for the brand, especially in the U.S., although we have no idea what that is. Takao Kato will take over as CEO of Mitsubishi global next month, with the mandate of carrying out the carmaker's "small but beautiful" strategy. The initiative puts steady growth and profit ahead of disruptive leaps. Kato has experience in the U.S., having helped set up the joint manufacturing plant with Chrysler in Illinois in 1988. Even so, he's said of our region, "It's not easy to be in that market," and would only go so far as saying "probably not" when asked if leaving the U.S. is an option.