2005 Mitsubishi Galant Es Sedan 4-door 2.4l on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi signals the return of its Ralliart performance line

Mitsubishi is reportedly reviving its long-dormant Ralliart performance line, giving longtime fans of the rally-inspired nameplate hope that some fun models may one day return to the Mitsubishi lineup as part of the company's efforts "toward the realization of Mitsubishi Motors-ness," whatever that means. Per Forbes, Mitsubishi dropped this nugget during an investor call in Tokyo on Tuesday. The return of Ralliart after more than a decade in mothballs would be a pleasant surprise for Mitsubishi fans, but don't expect this to indicate a return of the old-school Lancer Evolution lineup — or anything else with four doors and a traditional trunk, for that matter. Don't believe us? Check out Mitsu's own materials: After all, rallying is largely an off-road endeavor, and with modern consumers thirsting for high-riding crossovers and SUVs, it should come as no surprise that Mitsubishi's Ralliart revival will come from that direction. In better news, it appears that Ralliart's return will include new branded parts (and accessories, we imagine), which could mean that even non-Ralliart models will get some post-delivery love.  We also wouldn't be shocked (sorry) if the new vision for Ralliart is grounded (OK, we're not really sorry) in an electrification strategy. Ralliart? Perhaps more like Rall-e-art. As a matter of fact, from looking at Mitsubishi's presentation, the Ralliart news followed that of updates regarding the company's plug-in hybrid strategy. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mitsubishi Evolution nameplate evolves into an electric SUV

Let's imagine a Mitsubishi enthusiast awakens after having slept a decade. At first he isn't alarmed at all, since the Lancer he last saw before taking a long nap still looks the same. The Galant is long gone, but that doesn't bother him much. The first shock he experiences is when he realizes the Eclipse name has been reserved for a 2018 crossover — so would it be best not to tell him the vaunted Evolution nameplate will be used in an electric SUV? That's the plan according to Mitsubishi, as the carmaker announced it will show its e-Evolution Concept at the 45 th Tokyo Motor Show next month. Mitsubishi speaks of a watershed moment taking place at the show, as it "will wave the flag under new circumstances to usher a new era of longterm growth and sustainable development, returning to where it belongs to better embrace the future." In short, electric SUVs. According to Mitsubishi, the e-Evolution is a preview for a "low-slung aerodynamic SUV Coupe," and it will be a high-performance, all-wheel-drive vehicle with electric power. Of course, the very name Evolution stands for continuously evolving vehicles, so a change of approach from turbocharging winged Lancers isn't that ill-advised. The included photo was distributed under the file name "1st Teaser," so perhaps we will see more photos as the showtime gets nearer. Related Video: