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Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.

With just 75 i-MiEVs sold this year, Mitsubishi introduces 2014 model

Late last year, Mitsubishi said the Mitsubishi i-MiEV would get a solid price drop down to $22,995 (before destination and fees). Along with the lower digits, the car is getting a bit of a content bump to make the cheapest EV in the US an even better deal. After skipping the 2013 model year, new 2014 model year vehicles are now rolling out to Mitsubishi dealers in the US. We'll see if the new model helps increase sales. In 2013, Mitsubishi sold 1,029 copies of the i which was almost twice as much as it did in 2012 (588). So far in 2014, just 75 i-MiEVs have been sold, 35 of which were in May. So far in 2014, just 75 i-MiEVs have been sold, 35 in May. There is only one trim line for the new i-MiEV and it now comes with heaps more standard equipment than it used to. Things like a CHAdeMO DC quick charge port, heated front seats and a leather steering wheel came with the announcement of a $6,130 price drop last December. Read more about the new standard equipment here. New optional equipment includes a LED Illumination Package and a USB iPod adapter kit. Some things remain the same, like the 16-kWh lithium-ion battery that offers an official range of 62 miles. Mitsubishi takes pains to also include the EPA LA4 cycle range of 98 miles, just to show that 62 miles is not all you're going to get from the electric jellybean. Who wants one?

Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video: