2003 Mitsubishi Lancer Es Sedan 4-door 2.0l on 2040-cars

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Mitsubishi and Renault-Nissan expand partnership, US will get new sedan

Mitsubishi and Renault-Nissan have just inked an alliance that might, hopefully, reverse the ailing fortunes of the Mitsubishi brand in the US market. The big chunk of news is that Mitsubishi will produce two Renualt-based models for sale in the US market, and that they'll be built at the Renault-Samsung factory in Busan, South Korea.
The plans call for a D-segment sedan to be followed by a C-segment offering. Based on the cars built at the Busan factory, that means Mitsubishi will be getting the SM5 and the SM3, a pair of handsome sedans that are based on Renault-Nissan's D and C platforms, respectively. These same platforms underpin a number of US market Nissans (not to mention a number of cars from Renault), namely the Pathfinder, Maxima, Quest and Murano for the D platform and the last-generation Rogue and Sentra for the C platform.
Besides the sedan production, Nissan and Mitsubishi will be expanding their joint-venture company, NMKV, which produces Kei cars for the Japanese market. A new, all-electric offering will be born from the partnership, likely based on a Kei car platform. The partnership between the three brands will also lead to increased sharing of technology, particularly relating to electric cars.

Mitsubishi Engelberg Tourer electric crossover partly revealed in teaser

Another teaser image has been released of the new electric crossover concept eloquently named Mitsubishi Engelberg Tourer. It shows the crossover's profile, and most of the details are hidden in shadow. But with a little tweaking with some basic photo editing software, we can actually get a good look at the crossover. What we see is actually a fairly conventional-looking crossover, one that doesn't look too far from production. The greenhouse is realistically tall, and the lights aren't too fantastical. The boldest design choice is the extra thick D-pillar with a vertical line next to the side windows. Other details are creases over the wheel arches that suggest fender flares where there are none, and a fender vent accent that clearly states the crossover has an electric powertrain. We can also see it has a roof box mounted on top, which must house the off-road lights we saw in the last teaser. Considering how grounded in reality this concept is, we're expecting at least the design will appear fairly unchanged on a future Mitsubishi model. The normal Outlander would be a good bet, since that crossover is due for a complete redesign, and its proportions are similar to this concept. If this is previewing a new Outlander, expect the production model to still have an internal combustion engine along with a plug-in hybrid variant. A full electric might not be guaranteed, but would be possible, since Mitsubishi could draw on its own EV expertise from the Outlander PHEV and i-MiEV, as well as corporate ally Nissan. Stay tuned for more details when the Engelberg Tourer is fully revealed at the Geneva Motor Show. Related Video:

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.