2002 Mitsubishi Montero Sport Ls Sport Utility 4-door 3.0l on 2040-cars

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Mitsubishi says it will make money from EVs

The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video:

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Junkyard Gem: 1999 Mitsubishi Galant GTZ-V6

The Mitsubishi Galant first appeared on American streets as the 1971 Dodge Colt and then a bit later with Dodge Challenger and Plymouth Sapporo badges. Mitsubishi Motors finally began selling Galants from its own U.S. showrooms for the 1985 model year, and Galant sales continued here through four more generations before getting the axe in 2012. We saw some interesting and/or quick Galants along the way, including the Sigma, VR-4, GS-X and Ralliart; today's Junkyard Gem is a rare example of the sporty eighth-generation Galant GTZ sedan, found in a North Carolina self-service wrecking yard recently. The final year for the hot-rod all-wheel-drive VR-4 and GS-X Galants in the United States was 1992. By 1998, there were just three levels of new Galant here, all with 141-horse four-cylinder engines driving the front wheels. Then the 1999 model year arrived, and so did the 6G72 V6 engine under Galant hoods. This SOHC (yet still 24-valve) engine was rated at 161 horsepower and 205 pound-feet. It was available in the U.S.-market ES-V6, GTZ-V6 and LS-V6 Galants for the '99. The GTZ was sporty-looking, but not as loaded with luxury features as the LS. 1999 was the first model year for the eighth-generation Galant in North America, and it had finally become big and powerful enough to be considered a genuine rival for the Toyota Camry and Honda Accord (both of which had been available with V6 power for quite a few years). The 1999 Galant got a grille that resembled the one on its upscale Diamante big brother, which had five years to live at the time. The MSRP for this car was $24,300, which comes to about $46,374 in 2024 dollars. The base 1999 Galant DE started at just $16,999, or $32,441 in today's money. Those prices were in the ballpark with the Galant's Camry and Accord rivals; the Camry LE V6 with automatic started at $22,748 ($43,412 now) with automatic transmission, while the Accord LX V6 with automatic was $21,700 ($41,412 today). Both those cars had a lot more power than the Mitsubishi, though: 194 horsepower for the Toyota and 200 for the Honda. The 1999 Galant sold in the United States was not available with a manual transmission, which made the El Cheapo DE trim level a steal compared to the cost of two-pedal base Accords and Camrys. The Galant DE even came with air conditioning at no extra cost. The factory wing on the GT-Z is serious. Collectible today? Hardly, but an interesting bit of automotive history. This content is hosted by a third party.