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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

What $40k worth of lights and chrome does to a JDM truck

Japan's dekotora truck culture allows big rig drivers to express themselves by decking out their vehicles with a plethora of blinking lights and shining chrome. While we occasionally catch glimpses of this automotive lifestyle in the US, this short documentary called Dekotora, Another Roadside Attraction takes viewers inside the dekotora truck scene with someone who actually drives one everyday. Takuya Sosogi carries fresh vegetables between markets and claims he has covered the over 2 million kilometers (1.2 million miles) in his dekotora. He also has spent around 5 million yen ($46,200 at current rates) to make his Mitsubishi Fuso light up the night. At this point the truck has become among the most important parts of his life. Sosogi believes that taking good care of his rig is akin to looking after himself. Despite the blinking lights and polished metal, Sosogi's truck is almost subdued by dekotora standards. Some of the rigs feature lighting rigs that rise high into the sky and sport crazy body modifications. Watch the entire documentary above for a look into this fascinating Japanese automotive subculture. Related Video:

i-MiEV doesn't survive Mitsubishi's updated EV plan

Mitsubishi will increase the number of electrified models in its lineup through the end of the decade, but the company's focus on crossovers will mean the axe for the aging i-MiEV. The flurry of new or updated models will begin arriving as soon as next year, and the automaker will offer nearly all of them in plug-in hybrid or electric versions, according to Automotive News. Rather than dedicated EVs like the i-MiEV, Mitsubishi will instead offer gasoline and electrified variants of a future lineup with three sizes of crossovers. The company will follow the current trend of coupe-like CUVs with its own version, including a plug-in hybrid option, between the Outlander Sport and Outlander sometime after the autumn of 2017, Automotive News reports. A new Outlander with a PHEV model will come after 2017, and a next-gen Outlander Sport with an EV trim will arrive around 2019. There won't be a Lancer replacement. "We are strong in SUVs and four-wheel drives. And that is what we would like to focus on as core models in the US market," Mitsubishi CEO Osamu Masuko said to Automotive News. Mitsubishi already offered a preview of its next-gen CUV design language with the eX Concept at the Tokyo Motor Show. The compact crossover evolved the styling of the refreshed Outlander's X-shape grille, and it featured a floating roof that created the appearance of a wraparound greenhouse. Power came from an electric motor at the front and rear axle and a 45-kWh lithium-ion battery. In the nearer term, the wait for the Outlander PHEV will finally end because the long-delayed plug-in crossover will launch in the US around the middle of next year. Earlier rumors suggested a possible arrival around April 2016, but the vehicle was previously reported to come here as early as the fall of 2014.