2009 Mitsubishi Endeavor Awd Loaded No Reserved Honda Pilot Ford Explorer on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

This month's deals on wheels: 3 cars with incentives, rebates

On television, they come at you rapid-fire: truck deals, car deals, SUV deals. You don't have time to read the fine print, and many sound too good to be true. What follows are three deals that are both good and true. And check out our entire list of incentives and rebates. VOLKSWAGEN JETTA: With Dieselgate winding down and VW's all-new three-row SUV – the Atlas – winding up, Volkswagen is selling sedans with incentives. The Jetta remains VW's bestseller in the US. If you're looking for an immodest deal on modest transportation, you can do worse than a lease on the 2017 Jetta S. THE DETAILS: Purchase at 0.9% APR (no down payment required, available on new 2017 Jetta models financed by Volkswagen Credit, participating dealers only). At that rate, you could save $1,600 over the life of a loan. Offer ends May 1, but given the tepid market interest in sedans, incentives will probably continue through the balance of the model year. NISSAN TITAN CREW CAB: While some buyers will wait for Nissan's recently announced Titan King Cab, and commercial users will grab the regular cab and 8-foot bed, we'll recommend a lightly optioned 4X4 crew cab with standard V8 power, California-penned sheetmetal and a made-in-America footprint. Nissan's full-size pickup is finally a credible competitor in the pickup segment. THE DETAILS: With $3,500 cash back, on top of whatever deal you negotiate, Nissan is effectively reducing the window sticker of a Titan S crew cab by almost 10 percent. MITSUBISHI OUTLANDER: Some cars show up on buyers' radar, some don't. Some aren't anywhere near the radar room. Mitsubishi's Outlander is one of those. But that doesn't diminish its basic attractiveness, especially for young families looking for an affordable three-row SUV with responsive power and competitive features. Add one of the industry's longest warranties and a compelling deal, and you suddenly have reason to track down a Mitsubishi dealer. THE DETAILS: It couldn't be simpler – negotiate your best deal on a 2017 Mitsubishi Outlander, and then receive a $2,000 rebate; on a remaining 2016, it's $3,000. We'd select a fully-equipped GT 3.0S – AWC, which hooks Mitsubishi's V6 to a conventional automatic (vs. a CVT on lower-priced models) and all-wheel drive. That's a window sticker of about $34,000, and you can count on an aggressive posture by the dealer to get your business. Mitsubishi Nissan Volkswagen Car Buying Buying Guide Truck SUV Sedan

2019 Mitsubishi Outlander Sport Review and Buying Guide | Long in the tooth

The 2019 Mitsubishi Outlander Sport subcompact crossover may seem like the right type of car for the times, but it falls short in its execution. Brand new tiny crossovers have been popping up left and right from other manufacturers, but the Outlander Sport feels like it's stuck in the past. If we're looking at it with the glass of water half full, the exterior styling sets itself apart from the rest of the homogeneous little ones out there. It's taut, angular, a little muscular and has some great looking wheel options. Unfortunately, that expressive exterior styling isn't carried over inside. Even in its most expensive form, the entire interior is a black plastic paradise. Powertrain options are a mixed bag with a lot more choices than most other subcompacts provide. What's new for 2019? Not much is new for the 2019 model year. SE trim models now have more standard safety equipment, including blind-spot and rear cross-traffic warning. The highest-priced GT trim adds forward collision mitigation, lane departure warning and automatic brights. This Outlander Sport belongs to the first-generation model, which debuted for the 2011 model year. What's the interior and in-car technology like? It's difficult to find a more drab and boring interior in a new car today than the Outlander Sport's. Even all the trim and contrasting accents are made of plastic that's hard and unpleasant to touch. Mitsubishi inexplicably put glossy plastic along the inner rim of the steering wheel in the GT model we drove, and it's terrible to hold for longer periods of time. One neat touch is the big "4WD" button sitting in front of the shifter to turn on all-wheel drive. Mitsubishi takes great all-wheel drive seriously (RIP the Evo) so it's nice to see some recognition of the brand's heritage. One other sporting touch found on the GT is the suede inserts on the seats that looked good and make sure you don't slide around. One thing this crossover has going for it is the tech update it received for the 2018 model year. A 7-inch touchscreen that supports Apple CarPlay and Android Auto is included on the higher trims. Other features like heated seats and an auto-dimming mirror are available, but this is not a high-tech car by any means. How big is it? The Mitsubishi Outlander Sport is on the bigger side of subcompact crossovers at 171.9 inches in length.