2004 Mitsubishi Endeavor Ls Sport Utility 4-door 3.8l on 2040-cars

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Mitsubishi Engelberg Tourer electric crossover partly revealed in teaser

Another teaser image has been released of the new electric crossover concept eloquently named Mitsubishi Engelberg Tourer. It shows the crossover's profile, and most of the details are hidden in shadow. But with a little tweaking with some basic photo editing software, we can actually get a good look at the crossover. What we see is actually a fairly conventional-looking crossover, one that doesn't look too far from production. The greenhouse is realistically tall, and the lights aren't too fantastical. The boldest design choice is the extra thick D-pillar with a vertical line next to the side windows. Other details are creases over the wheel arches that suggest fender flares where there are none, and a fender vent accent that clearly states the crossover has an electric powertrain. We can also see it has a roof box mounted on top, which must house the off-road lights we saw in the last teaser. Considering how grounded in reality this concept is, we're expecting at least the design will appear fairly unchanged on a future Mitsubishi model. The normal Outlander would be a good bet, since that crossover is due for a complete redesign, and its proportions are similar to this concept. If this is previewing a new Outlander, expect the production model to still have an internal combustion engine along with a plug-in hybrid variant. A full electric might not be guaranteed, but would be possible, since Mitsubishi could draw on its own EV expertise from the Outlander PHEV and i-MiEV, as well as corporate ally Nissan. Stay tuned for more details when the Engelberg Tourer is fully revealed at the Geneva Motor Show. Related Video:

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.