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2018 Mitsubishi Outlander PHEV First Drive | Nailing the sweet spot

SANTA CATALINA ISLAND, Calif. — For years now, while the Mitsubishi brand has languished here in the U.S., other parts of the world have been enjoying the Outlander PHEV. It's Europe's best-selling plug-in hybrid, and Mitsubishi has been improving on it over the years, testing it, refining the technology and punishing the vehicle in competitions like the Baja Portalegre 500 and the Asia Cross Country Rally. Now, as electric vehicles begin to gain greater acceptance, and as Mitsu turns its brand around, it will finally offer the Outlander PHEV in America at the end of this year. As Mitsubishi prepares to launch the Outlander PHEV stateside, we had the rare opportunity to drive it across the interior of Santa Catalina Island, off the coast of Los Angeles, to test it out on some rugged, scenic roads. Sitting inside the Outlander PHEV, we were actually pleased with the interior. It was simple and clean, and the plastics didn't feel especially cheap. Sure, it wasn't the thoughtful design or plush touch points of the other available plug-in crossovers on the market, but the Outlander PHEV also doesn't share the same price tag. We definitely found it to be more attractive and appealing than the inside of, say, a Chevrolet Equinox. If you were expecting a pile of hot garbage from Mitsubishi, you're way off. When we popped open the rear liftgate to take a look, we found our near-ideal tailgating vehicle. In the rear cargo area was a ton of space, a large speaker, cupholders and a standard three-prong outlet, perfect for plugging in a slow cooker, blender, or any other appliance you could find useful at a football game or campsite. Later, when we would take a break from our drive at Catalina Island's Shark Harbor, we'd be treated to a smoothie prepared in a blender plugged into that AC outlet. If you happen to use all 12 kWh of energy, the gas engine will fire up to serve as a generator. The Toyota 4Runner may have had the "Party Mode" button, but the Outlander PHEV would be our pick for the stadium parking lot. As we passed through a gate at the edge of the town of Avalon and headed up a dirt road across the interior of Catalina Island, we were quickly impressed with the way the Outlander PHEV handled the rocky, dusty trails from which most drivers are normally prohibited. The steering feel was light but communicative, and we were really able to tell what was going on between the front wheels and the rugged surface beneath them.

Mitsubishi subcompact sedan coming to US in 2015?

Speaking to some of its dealers recently, Mitsubishi unveiled its plans for a new subcompact sedan offering in the US. Automotive News reports the automaker showed off a rendering of a new subcompact sedan and said the machine will debut sometime in 2015.
The little four-door could be based on the three-cylinder G4 Concept that bowed at the Shanghai Motor Show this year, effectively making it a four-door version of the current five-door Mirage. Mitsubishi dealers are currently starving for new products to entice buyers into showrooms. A redesigned Outlander will show up this summer, long before the teased subcompact sedan. The automaker is also planning to bring out a revised version of the five-door Mirage compact later this year.
Dealers are taking the announcement as a sign that Mitsubishi has finally begun to turn things around. Automotive News spoke with Scott Grove, who owns two Mitsubishi dealerships near Chicago. Grove said he thought the dealer meeting was more positive than it's been in years, and that he believes Mitsubishi is finally on the offensive.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.