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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Fiat taps Mitsubishi for European pickup

Mitsubishi is often derided in the US for its relatively boring lineup, Lancer Evolution aside, but the company is on the upswing worldwide, recently posting record global operating profits. The Japanese automaker may get a further boost in the near future from a rumored pickup truck deal with Fiat.
According to insider sources speaking to Automotive News Europe, Mitsubishi would reportedly build a variant of its widely respected L200 pickup truck for the Fiat Professional brand in Europe and Latin America starting in 2016. The L200 is larger than the Fiat Strada front-wheel-drive pickup already available in those markets, and it's available in rear- and four-wheel-drive configurations. The idea of adding a midsize truck to the commercial lineup was in the Fiat-Chrysler Automobiles five-year plan, but it didn't include any mention of a partnership to build it.
At first blush, the Mitsubishi agreement seems like an odd move, given that Fiat already owns pickup truck specialists Ram. However, according to ANE, the company had at one time planned to use a version of a new Dodge Dakota pickup for duty in Europe and Latin America, but the model never came to fruition.

2016 Mitsubishi Outlander confirmed for New York debut

Mitsubishi is putting a lot of work into updating its lineup this year after strong sales growth in 2014. In addition to bringing the Concept GC-PHEV (pictured above) to the 2015 Chicago Auto Show, the Japanese brand is already spilling the beans about its plans for the New York Auto Show. "All of our 2016 model year vehicles will be refreshed with our new brand identity, starting with the 2016 Outlander, which will make its world premiere at the New York International Auto Show in April," Mitsubishi Motors North America Executive Vice President Don Swearingen said at the Chicago show. The future Outlander has already been spied testing in Europe. However, the launch of the plug-in variant has reportedly been pushed back until some time around April 2016. In the meantime, the Mitsubishi is showing the Concept GC-PHEV from an earlier Tokyo Motor Show in the Windy City. The company promises the vehicle's chunky design suggests its future design language, which is rumored to preview a future Montero. Under the hood, the GC-PHEV has a supercharged V6 and plug-in hybrid making 335 horsepower and an eight-speed automatic gearbox with power going to all four wheels. The GC-PHEV also has some sci-fi features to go with its next-gen looks, including something called the Tactical Table. While the name sounds like a high-tech way to play board games, the system lets occupants share information from a smartphone with the vehicle and other passengers. The concept includes an augmented reality windshield and collision mitigating braking, as well. Related Video: MITSUBISHI MOTORS CONCEPT GC-PHEV MAKES NORTH AMERICAN DEBUT AT THE 2015 CHICAGO AUTO SHOW Futuristic, full-size crossover concept provides a glimpse at the brand's new design language applied to a large SUV Features a powerful yet highly efficient supercharged V-6/electric motor plug-in hybrid, 8-speed automatic transmission and full-time Super All-Wheel Control all-wheel drive Features technology that Mitsubishi is working towards incorporating into production vehicles Mitsubishi Motors North America, Inc. (MMNA) today unveiled the futuristic Mitsubishi Concept GC-PHEV at the 2015 Chicago Auto Show. The full-size SVU concept provides a glimpse at the brand's new design language applied to a large vehicle.