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Mitsubishi Fuso targets female truckers with pink polka dot Canter

We take it for granted that women can enter just about any career they want now. But there are still countless occupations where females are underrepresented. You don't see too many women truckers, for example - particularly in a country that's still as deeply traditional as Japan. But Mitsubishi Fuso is showing just how forward thinking - and simultaneously, how traditional (pink polka dots are a bit 'on the nose') it can be with this hybrid pink truck.
Now for those unfamiliar, the Mitsubishi Fuso Truck and Bus Corporation has nothing to do with Mitsubishi the car company these days. Instead, it's owned by Daimler, which we know best as the parent company of Mercedes-Benz. Yet Daimler also owns a number of truck and bus manufacturers - among them Freightliner, Thomas Built and Mitsubishi Fuso. One of latter's most popular products is the Canter, the model seen here coated in the shade of Pepto pink at the Tokyo Motor Show.
The point? To make truck driving more attractive to women, of course! We're not sure it'll catch on, but apart from the color scheme - which extends, incidentally, from the cab to the box and inside the cabin - this particular Canter (which Fuso has dubbed Canna) features a hybrid powertrain that produces 130 horsepower and 221 pound-feet of torque, paired to a 7.5Ah lithium-ion battery good for 270 volts. The whole package weighs 6,250 pounds and can carry three Japanese school girls dressed up as Sailor Moon in the front and plenty of Hello Kitty merchandise in the back.

Mitsubishi to showcase eX crossover concept in Tokyo

The Tokyo Motor Show is coming up at the end of the month, and Mitsubishi isn't about to sit it out. That's where the Diamond Star automaker will unveil the eX Concept pictured here. The electric crossover concept packs what the company terms as a "next-generation EV system" into what looks at first blush like a rather dramatic design. Mitsubishi is telling us next to nothing about the eX and its specifications. However, it indicates that the concept incorporates an all-electric powertrain, all-wheel drive, an automated driving system, vehicle connectivity, and active safety systems. The automaker has also only revealed the one rendering above, but it bears all the hallmarks of a modern Mitsubishi concept like the ones we've seen in recent years. That includes the company's signature Diamond Shield front grille, flanked by narrow, angular headlights and oversized running lamps. Naturally, this concept rides on oversized wheels and boasts spindly little mirrors, all in an effort to tell us this is a bonafide show car and not a pre-production prototype. We'll look forward to seeing more in the near future, but in the meantime you can delve into what little Mitsubishi is telling us at this point in the press release below. Related Video: MITSUBISHI MOTORS LINEUP AT 44TH TOKYO MOTOR SHOW – ANOTHER STEP FORWARD WITH SUVS AND ELECTRIC POWER 08/10/15 from Mitsubishi Motors in the UK Print this page Add this release to Your Downloads TOKYO — Mitsubishi Motors Corporation (MMC) will unveil the Mitsubishi eX1 Concept, a compact SUV concept car, with a next-generation EV system at the 44th Tokyo Motor Show 20152. The concept car showcases MMC's next-generation electric vehicle (EV) technologies, a new take on the Dynamic Shield front design concept, and a vast range of other technologies for superior driving pleasure in a compact crossover package. MMC's display reflects the main theme of "Driving Beyond" – another step forward with SUVs and electric power. ELEGANCE & SUV & 100% ELECTRIC The Mitsubishi eX Concept is a vision for a unique all electric powered compact SUV aimed at the fast growing compact SUV market. It uses MMC's state-of-the art EV and all-wheel control technologies combined with automated driving, connected car, and active safety systems. Both exterior and interior design indicate the direction MMC Design is taking.

Self-driving Mitsubishis could use adapted missile technology

Mitsubishi is a big company made up of many different divisions and subsidiaries. Yeah, we tend to focus on Mitsubishi Motors, but the sprawling company also manufactures steel, builds televisions – we all knew someone in the 1990s with a hulking Mitsubishi "big screen" – and even screws together fighter jets and the missiles they carry. According to a report from Automotive News Europe, Mitsubishi Motors is hoping to leverage the capabilities of its sister companies to catch up to the competition and get driverless cars on the road by 2020. That means adapting millimeter-wave radars, sensors, and cameras built for missiles to automotive uses. As Mitsubishi sees it, having the development work done on this tech – albeit for a radically different application – gives it a big advantage over the competition. "All we have to do is to put together the components that we already have," Katsumi Adachi, the chief engineer for Mitsu's auto equipment division, told ANE. "None of our competitors have such a wide array of capabilities." As ANE goes on to explain with the help of Tokyo-based IHS analyst Goro Tanamachi, this is no plug-and-play application. That's largely because of the different economics of the automotive and defense industries. In the former, the bean counters have a tremendous say. There are cuts and cost reductions and all sorts of other stuff designed to maximize profit margins. The defense industry, though, is the land of sparing no expense – that, according to Tanamachi-san, could make adapting missile tech to autonomous vehicles a possible, but potentially very pricey proposition. "Cost-cutting requests are much more severe in autos than aerospace," Tanamachi-san told ANE. "I wonder if it's possible for them to bring down the cost of the systems to the levels manufacturers can use for cheap, low-end cars." Related Video: X