2008 Mitsubishi Eclipse Gs-t Coupe 2-door 3.8l Modified Show Car 400 Hp on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi reportedly plans to spend billions to get back in the game

Japanese automaker Mitsubishi Motors reportedly plans to inject more than 600 billion yen ($5.35 billion) in capital spending and research and development over the next three years through fiscal 2019 in a bid to turn around its business after recent scandals. The Nikkei newspaper said the new plan calls for spending 5 percent of annual sales on equipment and the same proportion on R&D. Funds will be used by the company for the development of electrified vehicles such as the new e-Evolution concept and for production in China and Indonesia. Mitsubishi Motors will release the specifics of the new medium-term plan on Wednesday, the business daily said. ($1 = 112.1600 yen) Reporting by Sumeet Gaikwad Related Video: Image Credit: Reuters Earnings/Financials Green Plants/Manufacturing Mitsubishi Technology Emerging Technologies Electric research and development nikkei

Spectator killed in seventh stage of Dakar Rally

Not surprisingly, tragedy has struck at the Dakar Rally this year. A vehicle hit a spectator in the seventh stage of the rally on Saturday, along the stretch between Uyuni, Bolivia, and Salta, Argentina. Running in 52nd place, the Mitsubishi Lancer driven by French contestant Lionel Baud hit a 63-year-old spectator. Emergency medical personnel responded to the accident, only to declare the man dead on the scene. This was the second time a competing vehicle collided with spectators in this year's event. During the Prologue stage a week ago, Guo Meiling drove her Mini into a crowd of spectators, injuring eleven – including a father and son who were hospitalized in critical condition. This is the first time, however, that a death occurred as part of the rally since 2013, when a support vehicle collided with two taxis in Peru and killed two. Though still in progress, this year's rally has been dominated thus far by the Peugeot team. All but the opening Prologue stage have been won by the French team, with Sebastien Loeb winning three out of six full stages run so far. His teammate Stephane Peterhansel has won another two, while Carlos Sainz won the tragic seventh stage on Saturday. Following Sunday's rest day, there remain another six stages before the rally concludes in Rosario on January 16.