2007 Mitsubishi Eclipse - 2 Door Coupe on 2040-cars

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This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi Evolution reborn as electric crossover

Forget everything you ever knew about the Mitsubishi Lancer Evolution. The potent, raw sport sedan that was a semi-mythical enthusiast fantasy for years is dead. In its place now comes an electric crossover, called the e-Evolution, as the Japanese automaker moves forward in a new era where mobility matters more than performance. It's a tacit admission that a small company can't afford to compete in the narrowest of niches — sport sedans — and a shrinking one at that. The e-Evolution shows Mitsubishi's new strategic direction, and it will be capable of using artificial intelligence, connectivity and other mobility solutions. Enthusiasts will take heart that the e-Evolution has all-wheel drive, a sophisticated three-motor system that works with Mitsu's Super All-Wheel Control to aid traction and driving dynamics. The electric batteries feeding the powertrain are placed in the middle of the concept underneath, which provides a low center of gravity. The design is striking. It's sharp with indentures, a prominent grille and large wheels set at the corners. There's huge air intakes, the ride height is elevated, and the back end features a hexagon design that recalls the spare tire cover from the Mitsubishi Shogun off-roader. The back also has jet-styled mini tailfins that help pass air cleanly by the sides to aid aerodynamics. Inside is a large flat screen bookended by two smaller screens. The e-Evolution also has sensors that help the vehicle read road conditions and try to coordinate the driver's intent. In short, this isn't your father's Evo. That's not Mitsubishi's intent. Rather, it's putting all of its best technologies under the umbrella of its most famous name on a vehicle that will compete in the largest part of the market. It's no longer the Evo as you knew it, but it's definitely an Evolution. Related Video: