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Mitsubishi Outlander PHEV arrives in UK with 'no' price premium

For UK buyers who are interested in a plug-in hybrid SUV, the Mitsubishi Outlander PHEV just got a little bit sweeter. The reason is that the base model of the vehicle will be available with or without a plug for the same price at the base diesel model. "If it's not going to save people money, they won't buy it" - Mitsubishi UK's Lance Bradley According to Cars UK, the price for the Outlander PHEV will be GBP28,249 (about $47,000 US) after a government grant of GBP5,000. In other words, the plug-in SUV actually costs GBP33,249 ($55,000) but thanks to pro-EV regulations, buyers can choose the powertrain they want, not the one they can afford. The managing director of Mitsubishi UK, Lance Bradley, told BusinessCar that it just makes sense to price the two vehicles at the same level. "There are some clever cars in the market but they're all too expensive," he said. "There should be a clear cost benefit because if it's not going to save people money, they won't buy it. The Outlander PHEV has an all-electric range of 32 miles, a top speed of 75 miles per hour in EV mode and a towing capacity of over 3,000 pounds. The SUV invades Britain in May and is scheduled to arrive in the US in 2015. Mitsubishi Motors North America's Melvin Bautista told AutoblogGreen that the UK price equivalence doesn't mean anything for the US, and that the company hasn't even begun the pricing for the vehicle in the US. The way the vehicles are packaged in the UK is also be different than how things work in the US, so we can't read anything into the UK price. Another factor is that, at the time when the PHEV launches in the US, the standard gasoline version will be undergoing a light facelift, which will also be applied to the PHEV model. This isn't the first time an alternative-fuel powertrain vehicle has cost the same as the old-fashioned gas model. The 2013 Lincoln MKZ could be had with a 2.0-liter hybrid or a 2.0-liter turbocharged EcoBoost four-cylinder for the same price.

2017 Mitsubishi Model Year Preview and Updates

This ain't your father's Mitsubishi. And for those focused more on 'economy' than 'Evo', that's probably a good thing. The Evolution is no more, Mitsubishi's truck-tough Montero is no longer sold in the States, and the Mirage sedan and hatch serve as little more than price holders in a constricted lineup. With that, sales are up and Mitsubishi is working hard on a revamp of its entire lineup. The newest addition comes this fall in the form of a small crossover, the 2018 Eclipse Cross, pictured above. MITSUBISHI i-MIEV: The least expensive EV available in the US market obtains an optional navigation package. The nav unit includes a seven-inch touch screen, Fuse hands-free link, USB port, rearview camera and steering wheel controls. LANCER: The Lancer lives, albeit without the mojo intrinsic to the high-performance Evo, now discontinued. For '17 a rear camera is standard on the small four door, along with new wheels and an optional Sun and Sound package. MIRAGE: Mitsu's entry-level hatch and sedan receive an aggressive refresh for 2017, with an enhanced exterior (new front fascia, hood, grille and wheels), a bump in horsepower and improved suspension. Also, two new colors are added: Wine Red and Sunrise Orange. OUTLANDER SPORT: While awaiting an all-new Sport, Mitsubishi's compact crossover adds automatic climate control, upgraded seat fabric and – as announced at this year's Chicago Auto Show – a Limited Edition trim. OUTLANDER: Mitsubishi's large three-row crossover receives a new, entry-level All-Wheel Control 4WD system and enhanced technology.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.