200 Mitsubishi Eclipse Gt on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.

Mitsubishi Lancer Evo X Final Edition gets official for Japan only

It'll be the end of an era when Mitsubishi discontinues the Lancer Evolution, putting to rest a dynasty that challenged the Subauru WRX STI for decades. But before it does, the Diamond-Star automaker is sending off its most celebrated model with the Final Edition you see here. Unfortunately, it's nowhere near as cool as the concept. While the showcar pumped the output from its 2.0-liter turbo four to 473 horsepower thanks to a remapped ECU and a fresh HKS turbocharger, the production version is sticking with the stock 296 hp. It's otherwise based on the GSR model, so it's got a five-speed gearbox, but packs a long list of top-shelf equipment: BBS alloys, Bilstein shocks, Eibach springs, Brembo brakes, Recaro seats... the works. Mitsubishi will only offer 1,000 examples of the Evo X Final Edition in Japan, where buyers will be able to choose between five exterior colors and a contrasting roof in black or white. We don't know at this point whether a similar special will be offered Stateside, but if it is, we hope it'll pack at least some of the concept's power upgrades (we can dream, right?).